The one thing FMCG’s and big brands are missing in their social campaigns
FMCG’s (Fast moving consumer goods) have everything thought of. They’ve got their brand story, their tone of voice, immaculate graphic design and brand. Except theyR
Customer profiling workshop
I made a little workshop to go over customer profiling. It’s one of the first things we learn as baby marketers but I feel like most of the stuff I’ve learned to do inv
Sample Marketing Report (with conditional formatting & formulas)
Getting started in social media marketing or marketing in general and need to learn how to use spreadsheets to create your own monthly marketing report? I’ve made one for you
How much money should I spend on Facebook ads?
2020 for me, was the year of the Facebook ad. I’ve had more enquiries about Facebook ads than I ever have in my entire career! Marketers and small business owners are definit
Separate your business from the worst before you compete with the best
How to instil confidence in your customer. My husband isn’t the biggest fan of my brand. He’s a designer and he likes things to have hidden meanings, be clever and most
How to work with businesses/brands as an influencer (written by a marketer who hires influencers)
Influencer marketing is a touchy subject and a lot of the press around influencers can be negative. Are they only after freebies? Will there be any point in paying them? Are they j
Your Digital Marketing to-do list for friday afternoons
There are some digital housekeeping activities that are so important to do and can make such a big difference to your web and social media presence and yet we never have time to do
Why I remove followers
There’s nothing wrong with wanting loads of followers and that’s often why people hire me as a social media freelancer. But your existing followers can be counterproduc
Free Software that I use Daily as a Social Media Manager
As a social media and marketing freelancer, I use these free softwares pretty much daily!
The Con – How Internet Con Artists are Abusing Marketing Techniques
Common ways marketing and sales persuasion techniques are used unethically, and how you can spot them.
