FREE Trello Board for Content Creators
Oh hey. I made a free Trello board for people who research and write content. No sign ups, just go ahead and grab it.
Mega List – Where to Find Authoritative Sources for Your Content
Struggling to find places where you can source data and quotes for your content? Or just need to find ideas? Here's a mega-list! Plus a free Trello board.
Persuasion Techniques in Marketing – Cognitive Bias D-H
Understanding cognitive biases can help you become a more persuasive and effective marketer. Here’s a guide of cognitive bias D-H.
Persuasion Techniques in Marketing – Cognitive Biases A-C
Understanding cognitive biases can help you become a more persuasive and effective marketer. Here's a guide of cognitive bias A-C.
Customer profiling workshop
I made a little workshop to go over customer profiling. It's one of the first things we learn as baby marketers but I feel like most of the stuff I've learned to do involved assumptions and irrelevant details. When I
Sample Marketing Report (with conditional formatting & formulas)
Getting started in social media marketing or marketing in general and need to learn how to use spreadsheets to create your own monthly marketing report? I've made one for you, complete with sample formulas, data, graphs and conditional formatting. It's not
HOw much money should I spend on Facebook ads?
2020 for me, was the year of the Facebook ad. I've had more enquiries about Facebook ads than I ever have in my entire career! Marketers and small business owners are definitely starting to see the value of Facebook ads
Separate your business from the worst before you compete with the best
How to instil confidence in your customer. My husband isn't the biggest fan of my brand. He's a designer and he likes things to have hidden meanings, be clever and most of all, cool. However, I know that I have less
How to work with businesses/brands as an influencer (written by a marketer who hires influencers)
Influencer marketing is a touchy subject and a lot of the press around influencers can be negative. Are they only after freebies? Will there be any point in paying them? Are they just obnoxious young people who need to get
Your Digital Marketing to-do list for friday afternoons
There are some digital housekeeping activities that are so important to do and can make such a big difference to your web and social media presence and yet we never have time to do them because we're too busy creating
Why I remove followers
There's nothing wrong with wanting loads of followers and that's often why people hire me as a social media freelancer. But your existing followers can be counterproductive to that goal. There are a few different reasons I remove followers. So
Free Software that I use Daily as a Social Media Manager
As a social media and marketing freelancer, I use these free softwares pretty much daily!
The Con – How Internet Con Artists are Abusing Marketing Techniques
Common ways marketing and sales persuasion techniques are used unethically, and how you can spot them.
Persuasion Techniques – Cognitive Bias I-M
While we all like to think we are unique, rational beings who have no biases when mulling something over. It’s unfortunately, untrue. Most of us are prone to certain biases when making a decision. Some of us are more prone