Struggling to find places where you can source data and quotes for your content? Or just need to find ideas? Here's a mega-list! Plus a free Trello board.
Understanding cognitive biases can help you become a more persuasive and effective marketer. Here’s a guide of cognitive bias D-H.
Understanding cognitive biases can help you become a more persuasive and effective marketer. Here's a guide of cognitive bias A-C.
All businesses, large and small, come to me to fix a very specific business problem: They need, or would like more customers. Whenever I'm consulting with a new client, I always find that the following question is the most telling about where
I had an interesting Q+A session the other day. During which a lady asked me what was appropriate to post on social media, should we refrain from posting about social topics? "Well" I said "If it's relevant to your brand then
Most marketing is unprofitable. Notice I said marketing, not businesses. There are actually a lot of businesses who get by with little to no marketing success, but it makes client acquisition a graft. I wonder what percentage of businesses are
via GIPHY Being creative isn't a magic skill that we're born with. It's not an inherent way of being. As I've been in a design and art education from the ages of 16-21, I know that all good designs come from
It's no secret that I think SWOT analysis and most marketing strategy documents (and even business plans) are largely useless. Most of the time these are static Microsoft Word files that someone creates at the beginning of the project and
I was doing a consultation project recently where the lady involved was assured by other marketing companies that if she changed her posting times, or used different hashtags or posted some Reels, her Instagram engagement would improve. This might be
FMCG's (Fast moving consumer goods) have everything thought of. They've got their brand story, their tone of voice, immaculate graphic design and brand. Except they're missing one thing
Getting started in social media marketing or marketing in general and need to learn how to use spreadsheets to create your own monthly marketing report? I've made one for you, complete with sample formulas, data, graphs and conditional formatting. It's not
2020 for me, was the year of the Facebook ad. I've had more enquiries about Facebook ads than I ever have in my entire career! Marketers and small business owners are definitely starting to see the value of Facebook ads