Struggling to find places where you can source data and quotes for your content? Or just need to find ideas? Here's a mega-list! Plus a free Trello board.
Understanding cognitive biases can help you become a more persuasive and effective marketer. Here’s a guide of cognitive bias D-H.
Understanding cognitive biases can help you become a more persuasive and effective marketer. Here's a guide of cognitive bias A-C.
2020 for me, was the year of the Facebook ad. I've had more enquiries about Facebook ads than I ever have in my entire career! Marketers and small business owners are definitely starting to see the value of Facebook ads
How to instil confidence in your customer. My husband isn't the biggest fan of my brand. He's a designer and he likes things to have hidden meanings, be clever and most of all, cool. However, I know that I have less
Influencer marketing is a touchy subject and a lot of the press around influencers can be negative. Are they only after freebies? Will there be any point in paying them? Are they just obnoxious young people who need to get
There are some digital housekeeping activities that are so important to do and can make such a big difference to your web and social media presence and yet we never have time to do them because we're too busy creating
There's nothing wrong with wanting loads of followers and that's often why people hire me as a social media freelancer. But your existing followers can be counterproductive to that goal. There are a few different reasons I remove followers. So
As a social media and marketing freelancer, I use these free softwares pretty much daily!
Common ways marketing and sales persuasion techniques are used unethically, and how you can spot them.
While we all like to think we are unique, rational beings who have no biases when mulling something over. It’s unfortunately, untrue. Most of us are prone to certain biases when making a decision. Some of us are more prone