I love creating content because I love research, selling, persuasion, rhetoric and creating a good, solid argument.
Good content should educate your customer and increase their readiness to buy, it can also make them aware of your brand and keep in frequent contact with it. And it has a host of other perks such as enabling lead generation and improving your ranking in search engines.
Content writing is not a short game, I’ve worked with clients who are still getting the benefits of content they’ve published 5 years ago. It takes consistency and commitment to see the benefits of content, it’s best to update as regularly as you can.
My experience with content ranges from detailed explainer blogs and ebooks to light-hearted community newsletters. And I’ve produced content for clients on topics such as I.T, telecoms, finance, law, health and safety, construction, care, community topics and fitness.
I also write my own articles and blogs about entrepreneurship and mental wellbeing.