Social Media Advertising Services
I’m experienced in a variety of online advertising mediums including Google and Bing Ads, but I have had the best results from Facebook and Instagram advertising.
Facebook ads are different because they’re usually much cheaper than Google Ads, and we have the ability to create specific targets. Whether that be a type of demographic or location that we have created a buyer profile for, people who have visited an exact page on your website, or an audience that is a “lookalike” to customers you already have.
Social media advertising can be used for a variety of purposes. I’ve had good results from using it to grow the following of a social profile, and have worked on campaigns where we have a clear goal to fill – such as getting people to book a time slot.
I always experiment with different ads using micro-budgets and test the results, so that we can be sure we are investing in an ad that’s really working.
It may be that click funnels and landing pages need to be created to support the campaign and improve results, but it’s also possible to collect leads directly through Facebook, without the user having to leave the platform.
Please note that I do not work with e-commerce businesses and I usually do Facebook advertising alongside social media content campaigns.
Process
Define Goal
What's the goal of this advertisement? Is it to collect leads, get someone to trial a service, attend an event, or do you just want loads of followers?
Target
Who are we trying to target? There are many options and we can create an incredibly detailed target, either working from a Facebook Pixel which I can install in your site, or a buyer profile we can create together.
A/B Test
A/B testing is important to ensure that we are getting an ad with a low cost per click and a high performance. From spending a few pounds, we can see which ad is going to perform best.
Measure
Which medium has worked best for you and where should we be investing our budget and time?
NOBODY READS ADS, PEOPLE READ WHAT INTERESTS THEM.
SOMETIMES, IT’S AN AD.
HOWARD GOSSAGE, ADVERTISER 1917-1969
Carefully monitored
An ad can be stopped at any time and retargeted for optimum results.
Highly targetted
Facebook allows us to target very specific demographics by areas such as age, gender, interests and location.
Pixel
Facebook Pixel is a little bit of code installed on your website. It can track who is visiting what page, and allows us to advertise to that person again.
Facebook can also create a lookalike audience, of people it thinks are the most similar to the other people who visited your contact page, for example.
Contact
Contact me for a chat about social media ads.
blogs about online advertising
Why I remove followers
There's nothing wrong with wanting loads of followers and that's often why people hire me as a social media freelancer. But your existing followers can be counterproductive to that goal. There are a few different reasons I remove followers. So
Best Practices for Setting Up Targeted Facebook Ads
Once you have your Facebook Pixel audiences set up, what types of audiences should you use and what message should you deliver to them?
How to Set up Facebook Pixel Audiences.
Here's how you can set up Facebook Pixel and create audiences. (As well as why you should.)