Beauty College Social Identity

My local beauty college had a limited budget, but I had great fun designing a social media theme and identity for them.

Goal = keep the current students engaged and inspire the local community to study beauty or complementary therapies.

Typically spas and beauty salons have very similar imagery and can look a bit old fashioned, I wanted to use a fresher vibe that would appeal more to the students and inspire them to take the step into the world of beauty.