Lizi’s sampling campaign

Objective: Obtain 20,000 leads through Facebook advertising for a product sampling campaign.

Due to the nature of this campaign, cost per lead was important. Samples were sent out in batches of 5,000 and to avoid support requests becoming unmanageable, we had to ensure that the campaign was finished as quickly as possible

Results: The 20,000 lead target was achieved within 3 months for 21 pence per lead.

10,000 leads were added to the mailing list, with a 41 pence per marketing opt in.

The sample receivers were happy with their sample, most expressed purchasing intent after trying the sample.