After temping, I secured a junior position at a silicon valley tech company, lucky for me this ‘recession proof’ large start up had an office right in my hometown. In this job, I learned the full extent of what marketing tech can achieve, I met a new friend I’d never seen in design – data. I spent hundreds of hours with my head deep in analytic softwares and CRM journeys. The marketing bug had completely hooked me and I became extremely driven and competitive. Within a nurturing environment where I could expand into whatever I was interested in, my boss allowed me to journey into social media.

After this, I managed the digital arm of a full suite IT marketing and telemarketing agency. But it wasn’t long before I decided to go it alone and build up my own business. I built up a client base that began with large local businesses such as law firms, estate agents and physiotherapy practices and has ended in working with large national consumer goods brands. I’m happiest working in a breadth of industries and business sizes – from your sole trader right up to your multinational corporation. I’ve found that lessons can be learned in the business operations of your local yoga studio that can be applicable to your corporate b2b softwares, you just need to look at things with the right lens. And so rather than niching down like many digital marketing pros, I deliberately keep my work broad for the benefit of my clients. Think about it – how can I help a sole trader move up to a 10 person business if I only work with sole traders? How can I advise my corporate clients on trends and reactivity if I’m not out there being reactive and creating trends with small businesses?