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"Katie has worked with Lizi's for the past year, we have seen a 64% increase in Instagram followers and 560% in engagement. Focused and results orientated Katie fits in with the team and is friendly and easy to work with."
Susanne Fraser, Pioneer Foods
blog
Inference – A forgotten part of cognitive fluency
It’s not the cleverest campaigns that convert the most. It’s the ones that feel effortless, are clear and emotive. Not effortless to make, but effortless to process. If someone has to work at understanding your message, you’ve already lost them. However, a lot of marketers don’t get this. We’re usually above average communicators. Marketers typically […]
Most Marketing Doesn’t Work (Because Most Humans Don’t)
Marketing is the science of human motivation. That’s it. That’s all we need to do. We’re trying to motivate people. To buy something. To sign up. To stop doing something. To start doing something else. To make a change. It doesn’t matter if it’s a new app, a personal trainer, or a compost bin. The […]
Hero social prompts
Are you accidentally telling the story of your business with you as the villain? Read the blog… Transformation stories A year ago I struggled with______. I thought it was impossible to _______, but here’s what I learned from the experience…. At the start of my journey I believed_____. I was completely wrong, and here’s […]