KatieKatie BarberBarber Social media content & strategy.
Social media freelancer. I’m au fait with digital mechanics and tech, but I have a special love for traditional marketing and persuasion.
Freelance Social media management, content & coaching. Made in Sheffield, available globally.
I'm a social media and digital marketing freelancer with 16 years industry experience and I've been running this particular social media agency for 11.
In that time I've worked with a huge selection of brands. My experience ranges from the most niche B2B to some of the biggest FMCG's the supermarket has to offer.
Social media calendar management includes creating fresh content, editing yours, or working with trusted content creators. The end result is something that's on brand, high quality and community building.
Social media management
Some clients require direction on the strategy of all their marketing content. Something that meets business goals, enhances SEO and asserts the brand.
Complete content strategy
Whether you are a small business owner or a marketing manager of a large organisation, having a sounding board and second pair of eyes can be useful to develop and work on your own goals. As a Level 5 Accredited ILM Coach, I'm here to support you.
Coaching

Portfolio
"Katie has worked with Lizi's for the past year, we have seen a 64% increase in Instagram followers and 560% in engagement. Focused and results orientated Katie fits in with the team and is friendly and easy to work with."
Susanne Fraser, Pioneer Foods
blog
Should you hire a social media freelancer, or an agency for your business?
Freelancer vs Agency: Which one should you hire to manage your social media? Choosing between a social media freelancer or an agency? This guide breaks down the pros, cons, costs and how to choose what’s right for your brand. I’m not biased towards social media freelancers, I promise. Yes, I’m a social media freelancer myself, […]
Inference – A forgotten part of cognitive fluency
It’s not the cleverest campaigns that convert the most. It’s the ones that feel effortless, are clear and emotive. Not effortless to make, but effortless to process. If someone has to work at understanding your message, you’ve already lost them. However, a lot of marketers don’t get this. We’re usually above average communicators. Marketers typically […]
Most Marketing Doesn’t Work (Because Most Humans Don’t)
Marketing is the science of human motivation. That’s it. That’s all we need to do. We’re trying to motivate people. To buy something. To sign up. To stop doing something. To start doing something else. To make a change. It doesn’t matter if it’s a new app, a personal trainer, or a compost bin. The […]