Social media management
Email Marketing
Paid ads
Portfolio
Each business has different priorities from their marketing. Some require increased revenue with a clear ROAS, some need huge audiences for social proof for their business development, and some need increased salience with their customers. Explore selected client work and results below.
ver the past 16 years, I’ve worked with businesses ranging from small independent companies to major corporations, across the UK and the US. Many of those relationships last for years, giving me a deep understanding of the business, its people and what they want to achieve. When we work together, you work directly with me. I take the time to understand your business and shape the support around your goals, your team and the way you work. I’m hands-on throughout, from the initial strategic conversations to creating content, delivering campaigns and reviewing results. I stay closely involved as your marketing develops and your priorities change. My passion for marketing sits alongside a deep interest in culture: what people value, how they make choices and why certain brands matter to them. Alongside my client practice, I’m CMO at an arts, fashion and culture magazine. That perspective informs the creative ideas and strategic judgement I bring to every project.
Katie has been helping us with our PPC as well as acting as a sounding board for myself when I need to workshop some ideas as I am the only marketing person in the organisation. Katie is excellent at what she does and is always able to give a fresh and interesting perspective. Since Katie has been doing our PPC we have seen an increase across all measures, which in turn has resulted in more sign ups for our workshops and events. I recommend Katie for any of your marketing requirements!
Katie has worked with Lizi's for the past year, during that time she has helped us to develop our social plan, we have seen a 64% increase in Instagram followers and 560% in engagement. Focused and results orientated Katie fits in with the team and is friendly, approachable and easy to work with!
Katie has consistently grown and managed the social media presence and metrics of several of our key clients. Katie understands how brands communicate. She has a unique ability to convey the correct tone of voice across social channels whilst constantly growing the metrics. A true craftsperson.
blog
Why Some Businesses Have a Queue, and Others Don’t – Why Being Good Isn’t Good Enough
People with good products and excellent services have a lot of faith that things will work out. After all, if you’re a lot better than, or even just as good as your competitors, surely selling your products will be simple? I used to think this way. When I started with marketing, I used to market […]
“Jumping on Social Media Trends” Isn’t culture
I’m writing this blog on social media trends instead of working on a very successful portfolio piece. Because the portfolio never got to happen. I was very excited to work with a large local shopping center; it felt like a huge deal for my career. Ignoring the fact that I typically work with luxury or […]
The British Cultural Revival. Why It’s Happening. And How Luxury Brands Can Lead It.
While the news is full of discussion on immigration, cost of living and global politics, something is happening under the surface in Britain. Young people who grew up with globalisation, streaming, cheap flights and the internet are turning back toward things that used to be seen as boring: Ancient history, craft, dialect, and local culture. […]
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