Freelance Social media management, content & coaching. Made in Sheffield, available globally.
Social media management
Complete content strategy
Coaching
Portfolio
"Katie has worked with Lizi's for the past year, we have seen a 64% increase in Instagram followers and 560% in engagement. Focused and results orientated Katie fits in with the team and is friendly and easy to work with."
Susanne Fraser, Pioneer Foods
blog
Should you hire a social media freelancer, or an agency for your business?
Freelancer vs Agency: Which one should you hire to manage your social media? Choosing between a social media freelancer or an agency? This guide breaks down the pros, cons, costs and how to choose what’s right for your brand. I’m not biased towards social media freelancers, I promise. Yes, I’m a social media freelancer myself, […]
Inference – A forgotten part of cognitive fluency
It’s not the cleverest campaigns that convert the most. It’s the ones that feel effortless, are clear and emotive. Not effortless to make, but effortless to process. If someone has to work at understanding your message, you’ve already lost them. However, a lot of marketers don’t get this. We’re usually above average communicators. Marketers typically […]
Most Marketing Doesn’t Work (Because Most Humans Don’t)
Marketing is the science of human motivation. That’s it. That’s all we need to do. We’re trying to motivate people. To buy something. To sign up. To stop doing something. To start doing something else. To make a change. It doesn’t matter if it’s a new app, a personal trainer, or a compost bin. The […]