-
HOw much money should I spend on Facebook ads?
2020 for me, was the year of the Facebook ad. I've had more
-
Separate your business from the worst before you compete with the best
How to instil confidence in your customer. My husband isn't the biggest fan of
-
How to work with businesses/brands as an influencer (written by a marketer who hires influencers)
Influencer marketing is a touchy subject and a lot of the press around
-
Your Digital Marketing to-do list for friday afternoons
There are some digital housekeeping activities that are so important to do and
-
Why I remove followers
There's nothing wrong with wanting loads of followers and that's often why people
-
Free Software that I use Daily as a Social Media Manager
As a social media and marketing freelancer, I use these free softwares pretty
-
The Con – How Internet Con Artists are Abusing Marketing Techniques
Common ways marketing and sales persuasion techniques are used unethically, and how you
-
Persuasion Techniques – Cognitive Bias I-M
While we all like to think we are unique, rational beings who have
-
How to Become a Freelance Social Media Manager
Want to become a freelance social media manager? I've been working as a
-
Best Practices for Setting Up Targeted Facebook Ads
Once you have your Facebook Pixel audiences set up, what types of audiences
-
How to Set up Facebook Pixel Audiences.
Here's how you can set up Facebook Pixel and create audiences. (As well
-
Google Loves Readable Content – Here’s How to Make Your Blogs More Readable
Regular blogging that's useful, educational and entertaining for your reader is REALLY good
-
The Future of Social Media
Social media is already changing fast. To understand where it's going, we only
-
Using the Senses in Your Call to Action
How can we use sensory language to improve the Call to Actions on
-
We Love to Share, So Increasing Social Media Engagement is Easy as Pie.
Increasing your social media engagement is REALLY easy. Here's why.
-
The Best IFTTT Recipes for Sales
IFTTT is one of my favourite workflow automation tools. Here's some recipes you
-
What’s The Difference Between Marketing and PR?
Unsure whether you should hire a marketer or PR? There's a simple but
-
Compassion for Your Customer
Everyone has problems. Understanding your customers problems helps you put yourself in their
-
Lead Nurturing and Scoring Helps Sales & Marketing Work Seamlessly Together.
Sales and marketing teams should work seamlessly together through a good CRM with
-
Understanding The Bandwagon Effect – Persuasion Techniques
What is the bandwagon effect and how can you use it to improve
-
How to Create a Compelling Argument in Your Content Using Pathos, Ethos and Logos.
Pathos, Lagos and Ethos can be used as foundations for persuasive content. Here's
-
Probably The Best Blog In The World
Big brands aren't afraid to use big statements. I recently watched the Russel Brand
-
Finally, a Social Media Posting Tool in Calendar Format
I'm always trialling and experimenting with social media posting tools. But last year,
-
Focus on Positivity in Your Content
Want people to respond well to your content? Use positive words and language
-
Micro Influencer Marketing – Is it Worth it?
Influencer marketing can work, but you need to be calculated and careful about
-
Writing Tips I’ve Held Onto Since The Beginning
Did you know then when writing content short, simple language is best?
-
Uploading Images to WordPress – Best Practices
Uploading images to your WordPress blogs is something we often overlook - even
-
How to Check Your SEO (Without Googling Yourself)
Googling yourself is really not the best way to check your SEO. Watch
-
Marketing is a Marriage Not a Fling
Success in business AND marketing requires patience and consistency above everything else! There
-
FAQs About Business Blogging
Wondering if your business needs a blog or how you can improve on
-
Why You Won’t See Marketing Results Immediately
Even if you're paying a lot for marketing and get the right person
-
How to Sound Like a Real Person on Social Media
How to sound like a real person on social media
-
Does Size Really Matter?
When it comes to your social media following, is bigger always better?