All businesses, large and small, come to me to fix a very specific

I had an interesting Q+A session the other day. During which a lady

Most marketing is unprofitable. Notice I said marketing, not businesses. There are actually

via GIPHY Being creative isn't a magic skill that we're born with. It's not

It's no secret that I think SWOT analysis and most marketing strategy documents

I was doing a consultation project recently where the lady involved was assured

FMCG's (Fast moving consumer goods) have everything thought of. They've got their brand

I made a little workshop to go over customer profiling. It's one of

Getting started in social media marketing or marketing in general and need to

2020 for me, was the year of the Facebook ad. I've had more

How to instil confidence in your customer. My husband isn't the biggest fan of

Influencer marketing is a touchy subject and a lot of the press around

There are some digital housekeeping activities that are so important to do and

There's nothing wrong with wanting loads of followers and that's often why people

As a social media and marketing freelancer, I use these free softwares pretty