Social media services - KB Marketing

Social media management, email marketing and paid ads

Experienced marketing support for businesses that want to build their presence and support growth. I’m Katie Barber, a freelance social media manager with over 16 years’ experience in digital marketing. I work with founders and marketing teams across the UK and the US, taking responsibility for the strategy, content and delivery. Most brands don't need more content, they need more meaning. You can work with me on one service or bring all three together as ongoing marketing support.

Enquire about working together

Social Media freelancing packages

I plan, create and manage your social media activity, with a clear strategy guiding the content and campaigns we deliver. The scope can include: Social media strategy and content planning. Photography, filming and video editing. Caption writing, scheduling and publishing. Community management. Monthly reporting and performance reviews. I can work with your existing photos and videos, create new content, or coordinate production with your team, photographers and other content creators. If you manage your channels in-house, you can also work with me specifically on content creation, shoot days or video editing.

View my marketing portfolio

Results and creative work

Paid Ads

I plan and manage paid advertising campaigns on Facebook, Instagram, TikTok and LinkedIn, choosing the platforms that suit your business and objectives.

The scope can include:

Campaign planning and audience targeting.
Ad copy and creative.
Campaign setup and budget management.
Testing and optimisation.
Performance reporting.

We agree what the campaign needs to achieve, whether that’s sales, enquiries or awareness, and review performance against those goals. The management fee and advertising budget are agreed before campaigns begin.

Relevant campaign results and return on ad spend (ROAS) examples are available to discuss.

Email Marketing

I plan, write and manage email campaigns that keep customers connected to your business and support launches, promotions and repeat purchases.

The scope can include:

Newsletter and campaign planning.
Email copywriting and campaign setup.
Scheduling and sending.
Campaign reporting and recommendations.

Your emails are planned around your business priorities and coordinated with your social media and advertising, so the activity works together.

Working with me

You work directly with me throughout the project. I take the time to understand your business, your customers and how your team works, then shape the support around your priorities.

We agree responsibilities, delivery and approvals at the outset. I stay hands-on with the planning, creative work and campaign management, with regular conversations about performance and what comes next.

Many of my client relationships last for years. That continuity gives me a deeper understanding of the business and helps the marketing develop as its ambitions and priorities change.

Enquire about working together

Send me a link to your business and a short outline of what you’d like help with. We can discuss your goals, the support I’d recommend, availability and pricing.

A rough brief is enough to start the conversation.

Let's arrange a chat