The #2 biggest mistake businesses make with their marketing
I’ve worked with a lot of different businesses, and I’ve consulted with even more. There are two evil twin sisters that keep cropping up in each preliminary call that I
I was scrolling through Facebook the other day when I saw some sponsored content by a widely-used website building company. The blog was about how to use persuasion science in your
Brand tone of voice – Definition, consistency and integrity
I had an interesting Q+A session the other day. During which a lady asked me what was appropriate to post on social media, should we refrain from posting about social topics? ̶
Most marketing is unprofitable
Most marketing is unprofitable. Notice I said marketing, not businesses. There are actually a lot of businesses who get by with little to no marketing success, but it makes client
Enabling workplace creativity using design thinking
via GIPHY Being creative isn’t a magic skill that we’re born with. It’s not an inherent way of being. As I’ve been in a design and art education from the ag
Customer pains and strategy
It’s no secret that I think SWOT analysis and most marketing strategy documents (and even business plans) are largely useless. Most of the time these are static Microsoft Wor
The Con – How Internet Con Artists are Abusing Marketing Techniques
Common ways marketing and sales persuasion techniques are used unethically, and how you can spot them.
Persuasion Techniques – Cognitive Bias I-M
While we all like to think we are unique, rational beings who have no biases when mulling something over. It’s unfortunately, untrue. Most of us are prone to certain biases when
FREE Trello Board for Content Creators
Oh hey. I made a free Trello board for people who research and write content. No sign ups, just go ahead and grab it.
Mega List – Where to Find Authoritative Sources for Your Content
Struggling to find places where you can source data and quotes for your content? Or just need to find ideas? Here's a mega-list! Plus a free Trello board.