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in Marketing BlogMarketing General July 6, 2022

The #2 biggest mistake businesses make with their marketing

I’ve worked with a lot of different businesses, and I’ve consulted with even more. There are two evil twin sisters that keep cropping up in each preliminary call that I

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in Marketing BlogMarketing GeneralNeuro MarketingPersuasion Techniques April 26, 2022

Is marketing….evil?

I was scrolling through Facebook the other day when I saw some sponsored content by a widely-used website building company. The blog was about how to use persuasion science in your

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in Blogging and WritingContent and Social Media Planning and StrategyMarketing BlogMarketing General July 11, 2021

Brand tone of voice – Definition, consistency and integrity

I had an interesting Q+A session the other day. During which a lady asked me what was appropriate to post on social media, should we refrain from posting about social topics? &#822

content strategyMarketingtone of voice
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in Marketing BlogMarketing General July 11, 2021

Most marketing is unprofitable

Most marketing is unprofitable. Notice I said marketing, not businesses. There are actually a lot of businesses who get by with little to no marketing success, but it makes client

BusinessMarketing
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in Marketing BlogMarketing General June 2, 2021

Enabling workplace creativity using design thinking

via GIPHY Being creative isn’t a magic skill that we’re born with. It’s not an inherent way of being. As I’ve been in a design and art education from the ag

creativitydesign thinkingMarketingworkplace culture
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in Marketing BlogMarketing General May 31, 2021

Customer pains and strategy

It’s no secret that I think SWOT analysis and most marketing strategy documents (and even business plans) are largely useless. Most of the time these are static Microsoft Wor

customer pain frameworkcustomer pains
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in Marketing BlogMarketing GeneralPersuasion Techniques August 14, 2019

The Con – How Internet Con Artists are Abusing Marketing Techniques

Common ways marketing and sales persuasion techniques are used unethically, and how you can spot them.

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in Marketing BlogNeuro MarketingPersuasion Techniques August 14, 2019

Persuasion Techniques – Cognitive Bias I-M

While we all like to think we are unique, rational beings who have no biases when mulling something over. It’s unfortunately, untrue. Most of us are prone to certain biases when

cognitive biasmarketing techniquesneuromarketingpersuasion techniques
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in Blogging and WritingContent and Social Media Planning and StrategyMarketing Blog May 29, 2019

FREE Trello Board for Content Creators

Oh hey. I made a free Trello board for people who research and write content. No sign ups, just go ahead and grab it.

organisationproductivityproject managementTrello
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in Blogging and WritingMarketing BlogSocial Media May 29, 2019

Mega List – Where to Find Authoritative Sources for Your Content

Struggling to find places where you can source data and quotes for your content? Or just need to find ideas? Here's a mega-list! Plus a free Trello board.

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A portrait of Katie Barber sat on some stairs in a local cafe in Sheffield

katie@katiebarbermarketing.com

Crookes, Sheffield, UK

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