I had an interesting Q+A session the other day. During which a lady asked me what was appropriate to post on social media, should we refrain from posting about social topics? "Well" I said "If it's relevant to your brand then
Most marketing is unprofitable. Notice I said marketing, not businesses. There are actually a lot of businesses who get by with little to no marketing success, but it makes client acquisition a graft. I wonder what percentage of businesses are
via GIPHY Being creative isn't a magic skill that we're born with. It's not an inherent way of being. As I've been in a design and art education from the ages of 16-21, I know that all good designs come from
It's no secret that I think SWOT analysis and most marketing strategy documents (and even business plans) are largely useless. Most of the time these are static Microsoft Word files that someone creates at the beginning of the project and
Common ways marketing and sales persuasion techniques are used unethically, and how you can spot them.
While we all like to think we are unique, rational beings who have no biases when mulling something over. It’s unfortunately, untrue. Most of us are prone to certain biases when making a decision. Some of us are more prone
Struggling to find places where you can source data and quotes for your content? Or just need to find ideas? Here's a mega-list! Plus a free Trello board.
Understanding cognitive biases can help you become a more persuasive and effective marketer. Here’s a guide of cognitive bias D-H.
Once you have your Facebook Pixel audiences set up, what types of audiences should you use and what message should you deliver to them?