What’s the Vision?
Vision is a hugely under-discussed part of marketing. Business begins with vision, and it’s carried through into everything you do.As a marketer, it’s really difficult to work with companies who lack vision and it’s something that I look out for when I’m choosing a client to collaborate with. It tends to be present in businesses […]
Brand tone of voice – Definition, consistency and integrity
I had an interesting Q+A session the other day. During which a lady asked me what was appropriate to post on social media, should we refrain from posting about social topics? “Well” I said “If it’s relevant to your brand then post it, if it’s not, then don’t.” “But I don’t want to be all […]
Most marketing is unprofitable
Most marketing is unprofitable. Notice I said marketing, not businesses. There are actually a lot of businesses who get by with little to no marketing success, but it makes client acquisition a graft. I wonder what percentage of businesses are actually thriving with marketing? As in, they’re exceeding their sales forecasts. When they want to […]
Enabling workplace creativity using design thinking
via GIPHY Being creative isn’t a magic skill that we’re born with. It’s not an inherent way of being. As I’ve been in a design and art education from the ages of 16-21, I know that all good designs come from what is essentially a five step process: Inspiration/exposure Brainstorming. Initial ideas. Editing. Developing ideas. […]