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Katie Barber Marketing
  • Blog
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  • Get in touch
in Marketing General November 2, 2021

What’s the Vision?

Vision is a hugely under-discussed part of marketing. Business begins with vision, and it’s carried through into everything you do.As a marketer, it’s really difficult

BusinessMarketingmarketing strategyvision
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in Blogging and WritingContent and Social Media Planning and StrategyMarketing BlogMarketing General July 11, 2021

Brand tone of voice – Definition, consistency and integrity

I had an interesting Q+A session the other day. During which a lady asked me what was appropriate to post on social media, should we refrain from posting about social topics? &#822

content strategyMarketingtone of voice
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in Marketing BlogMarketing General July 11, 2021

Most marketing is unprofitable

Most marketing is unprofitable. Notice I said marketing, not businesses. There are actually a lot of businesses who get by with little to no marketing success, but it makes client

BusinessMarketing
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in Marketing BlogMarketing General June 2, 2021

Enabling workplace creativity using design thinking

via GIPHY Being creative isn’t a magic skill that we’re born with. It’s not an inherent way of being. As I’ve been in a design and art education from the ag

creativitydesign thinkingMarketingworkplace culture
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