What’s the Vision?
Vision is a hugely under-discussed part of marketing. Business begins with vision, and it’s carried through into everything you do.As a marketer, it’s really difficult
Brand tone of voice – Definition, consistency and integrity
I had an interesting Q+A session the other day. During which a lady asked me what was appropriate to post on social media, should we refrain from posting about social topics? ̶
Most marketing is unprofitable
Most marketing is unprofitable. Notice I said marketing, not businesses. There are actually a lot of businesses who get by with little to no marketing success, but it makes client
Enabling workplace creativity using design thinking
via GIPHY Being creative isn’t a magic skill that we’re born with. It’s not an inherent way of being. As I’ve been in a design and art education from the ag