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in Marketing BlogMarketing GeneralNeuro MarketingPersuasion Techniques April 26, 2022

Is marketing….evil?

I was scrolling through Facebook the other day when I saw some sponsored content by a widely-used website building company. The blog was about how to use persuasion science in your

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in Social Media Advertising January 23, 2022

‘Why aren’t my Facebook Ads converting?’

I’ve worked with so many businesses this year on their Facebook ads. Some have been wildly successful, some have been unable to produce a profitable campaign. Mostly, we get

Facebook adsFacebook business managersocial ads
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in Marketing General November 2, 2021

What’s the Vision?

Vision is a hugely under-discussed part of marketing. Business begins with vision, and it’s carried through into everything you do.As a marketer, it’s really difficult

BusinessMarketingmarketing strategyvision
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in Marketing General July 18, 2021

Beyond business growth. What happens next?

All businesses, large and small, come to me to fix a very specific business problem: They need, or would like more customers. Whenever I’m consulting with a new client, I alw

Businessgrowthvision
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in Blogging and WritingContent and Social Media Planning and StrategyMarketing BlogMarketing General July 11, 2021

Brand tone of voice – Definition, consistency and integrity

I had an interesting Q+A session the other day. During which a lady asked me what was appropriate to post on social media, should we refrain from posting about social topics? &#822

content strategyMarketingtone of voice
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in Marketing BlogMarketing General July 11, 2021

Most marketing is unprofitable

Most marketing is unprofitable. Notice I said marketing, not businesses. There are actually a lot of businesses who get by with little to no marketing success, but it makes client

BusinessMarketing
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in Marketing BlogMarketing General June 2, 2021

Enabling workplace creativity using design thinking

via GIPHY Being creative isn’t a magic skill that we’re born with. It’s not an inherent way of being. As I’ve been in a design and art education from the ag

creativitydesign thinkingMarketingworkplace culture
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in Marketing BlogMarketing General May 31, 2021

Customer pains and strategy

It’s no secret that I think SWOT analysis and most marketing strategy documents (and even business plans) are largely useless. Most of the time these are static Microsoft Wor

customer pain frameworkcustomer pains
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in Content and Social Media Planning and StrategyMarketing GeneralSocial Media May 25, 2021

Sorry, there are no magic tricks

I was doing a consultation project recently where the lady involved was assured by other marketing companies that if she changed her posting times, or used different hashtags or po

instagram
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in Social Media May 16, 2021

The one thing FMCG’s and big brands are missing in their social campaigns

FMCG’s (Fast moving consumer goods) have everything thought of. They’ve got their brand story, their tone of voice, immaculate graphic design and brand. Except they&#82

consumer goodsFMCGSocial media
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Freelance social media and digital marketing.

katie@katiebarbermarketing.com

Crookes, Sheffield, UK

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