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in Content and Social Media Planning and StrategyMarketing BlogMarketing GeneralSocial Media May 17, 2023

Large Brands vs Small Brands: Marketing Wins and Fails

In the vast landscape of marketing, the strategies employed by brands of different sizes can vary significantly. While larger brands often allocate their resources strategically, f

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in Blogging and WritingContent and Social Media Planning and StrategyMarketing GeneralSocial Media April 6, 2023

Building a Social Media Community: Why Your Audience Isn’t Just a Number

When it comes to social media, we often hear people refer to their followers as their “audience.” But let’s be honest, referring to your social media community as

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in DigitalMarketing General April 6, 2023

The Future of Digital Marketing: How Artificial Intelligence is Changing the Game for Businesses and Brands

Image Source  What was once an industry limited to banner ads and pop-ups, digital marketing has truly come a long way throughout the years. Today, businesses and brands have

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pencils and paper - ready to take notes
in Uncategorized September 9, 2022

The most common mistake businesses make with their marketing.

I’ve consulted with over a hundred businesses and if you add in all the sales enquiries I’ve had on top – that’s a lot of marketing problems. I covered The #2 biggest m

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in Uncategorized September 7, 2022

Reading List for Business Messaging, Marketing & Personal Brand. (My favourites as a Marketing Consultant)

Business books can be… sketchy. Often they’ll take 6 hours to say what could be said in a quick paragraph. But there’s some gold out there. I myself am a self-tau

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in Marketing BlogMarketing General July 6, 2022

The #2 biggest mistake businesses make with their marketing

I’ve worked with a lot of different businesses, and I’ve consulted with even more. There are two evil twin sisters that keep cropping up in each preliminary call that I

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in Marketing General June 22, 2022

How to be a happy freelancer

I’ve been a freelance digital marketer for around 8 years. At 27, I left my job as an agency marketing manager and took the plunge to become self-employed. I dived in head fi

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in Marketing BlogMarketing GeneralNeuro MarketingPersuasion Techniques April 26, 2022

Is marketing….evil?

I was scrolling through Facebook the other day when I saw some sponsored content by a widely-used website building company. The blog was about how to use persuasion science in your

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in Social Media Advertising January 23, 2022

‘Why aren’t my Facebook Ads converting?’

I’ve worked with so many businesses this year on their Facebook ads. Some have been wildly successful, some have been unable to produce a profitable campaign. Mostly, we get

Facebook adsFacebook business managersocial ads
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in Marketing General November 2, 2021

What’s the Vision?

Vision is a hugely under-discussed part of marketing. Business begins with vision, and it’s carried through into everything you do.As a marketer, it’s really difficult

BusinessMarketingmarketing strategyvision
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