Large Brands vs Small Brands: Marketing Wins and Fails
In the vast landscape of marketing, the strategies employed by brands of different sizes can vary significantly. While larger brands often allocate their resources strategically, f
Building a Social Media Community: Why Your Audience Isn’t Just a Number
When it comes to social media, we often hear people refer to their followers as their “audience.” But let’s be honest, referring to your social media community as
The Future of Digital Marketing: How Artificial Intelligence is Changing the Game for Businesses and Brands
Image Source What was once an industry limited to banner ads and pop-ups, digital marketing has truly come a long way throughout the years. Today, businesses and brands have
The most common mistake businesses make with their marketing.
I’ve consulted with over a hundred businesses and if you add in all the sales enquiries I’ve had on top – that’s a lot of marketing problems. I covered The #2 biggest m
Reading List for Business Messaging, Marketing & Personal Brand. (My favourites as a Marketing Consultant)
Business books can be… sketchy. Often they’ll take 6 hours to say what could be said in a quick paragraph. But there’s some gold out there. I myself am a self-tau
The #2 biggest mistake businesses make with their marketing
I’ve worked with a lot of different businesses, and I’ve consulted with even more. There are two evil twin sisters that keep cropping up in each preliminary call that I
How to be a happy freelancer
I’ve been a freelance digital marketer for around 8 years. At 27, I left my job as an agency marketing manager and took the plunge to become self-employed. I dived in head fi
Is marketing….evil?
I was scrolling through Facebook the other day when I saw some sponsored content by a widely-used website building company. The blog was about how to use persuasion science in your
‘Why aren’t my Facebook Ads converting?’
I’ve worked with so many businesses this year on their Facebook ads. Some have been wildly successful, some have been unable to produce a profitable campaign. Mostly, we get
What’s the Vision?
Vision is a hugely under-discussed part of marketing. Business begins with vision, and it’s carried through into everything you do.As a marketer, it’s really difficult
