Inference – A forgotten part of cognitive fluency
It’s not the cleverest campaigns that convert the most. It’s the ones that feel effortless, are clear and emotive. Not effortless to make, but effortless to process. If someone has to work at understanding your message, you’ve already lost them. However, a lot of marketers don’t get this. We’re usually above average communicators. Marketers typically […]
Most Marketing Doesn’t Work (Because Most Humans Don’t)
Marketing is the science of human motivation. That’s it. That’s all we need to do. We’re trying to motivate people. To buy something. To sign up. To stop doing something. To start doing something else. To make a change. It doesn’t matter if it’s a new app, a personal trainer, or a compost bin. The […]
Hero social prompts
Are you accidentally telling the story of your business with you as the villain? Read the blog… Transformation stories A year ago I struggled with______. I thought it was impossible to _______, but here’s what I learned from the experience…. At the start of my journey I believed_____. I was completely wrong, and here’s […]
Is your businesses story telling portraying you as the hero? OR the villain?
No hero = no story Let me be direct: you can’t have a story without a hero. If there’s no hero, there’s no one to root for, no stakes, no reason for me to care. Without a hero, you’re just retelling a situation. But here’s the thing: heroes aren’t just defined by their existence. They’re […]
How to optimise your website’s SEO for AI search
Will AI search destroy your brand’s SEO efforts? How can you keep up with AI changes to SEO? I saw a headline today: ‘Chat GPT search will kill millions of brands!’ I thought to myself, could this be true? I’ve already started to see traffic from Chat GPT coming my way, and I know that […]
One blog is responsible for half your web traffic
How to tell if you have decent SEO? It’ll be the main driver of traffic on your website, or second after advertising if you’re doing that. In almost every instance, a client will have one blog that is the source of that majority of web traffic, even if the client has an active content strategy. […]
TikTok is becomming a search engine, so how can you incorporate your social media and your search engine strategy?
TikTok has more in common with Pinterest and YouTube than it does with Instagram, Facebook, LinkedIn and Twitter (X) and I am moving my attention more and more to these platforms. TikTok has morphed from a hub of dance challenges into a visual search engine. TikTok requires a radically different strategy to Instagram. We can’t […]
How important is experience for social media management?
A LinkedIn connection of mine (who incidentally has about a year of experience as a freelancer) pointed out that experience is meaningless. After all, You could have a super talented (hopefully literate) freelancer with a year of experience, or you could have one person who has 20 years of experience working within one business. There […]
Should your business invest in social media?
For some businesses, investing in social is an obvious choice. They have a consumer or B2B product that is well-used and has a large number of customer complaints. For businesses like these, we receive high amounts of customers tagging us in their own posts, as well as sending questions through to DM and recommending us […]
Growth vs. Scaling — What’s the difference?
The last occasion you and I chatted we discussed the trials and tribulations of puberty for girls. So I thought it was high time we spoke about something a little more… businessesy. As a marketer, I am personally responsible for business growth. However, many of my competitors use the term scaling frivolously. The reason they […]