The most common mistake businesses make with their marketing.
I’ve consulted with over a hundred businesses and if you add in all the sales enquiries I’ve had on top – that’s a lot of marketing problems. I covered The #2 biggest m
Reading List for Business Messaging, Marketing & Personal Brand. (My favourites as a Marketing Consultant)
Business books can be… sketchy. Often they’ll take 6 hours to say what could be said in a quick paragraph. But there’s some gold out there. I myself am a self-tau
The #2 biggest mistake businesses make with their marketing
I’ve worked with a lot of different businesses, and I’ve consulted with even more. There are two evil twin sisters that keep cropping up in each preliminary call that I
How to be a happy freelancer
I’ve been a freelance digital marketer for around 8 years. At 27, I left my job as an agency marketing manager and took the plunge to become self-employed. I dived in head fi
Is marketing….evil?
I was scrolling through Facebook the other day when I saw some sponsored content by a widely-used website building company. The blog was about how to use persuasion science in your
‘Why aren’t my Facebook Ads converting?’
I’ve worked with so many businesses this year on their Facebook ads. Some have been wildly successful, some have been unable to produce a profitable campaign. Mostly, we get
What’s the Vision?
Vision is a hugely under-discussed part of marketing. Business begins with vision, and it’s carried through into everything you do.As a marketer, it’s really difficult
Beyond business growth. What happens next?
All businesses, large and small, come to me to fix a very specific business problem: They need, or would like more customers. Whenever I’m consulting with a new client, I alw
Brand tone of voice – Definition, consistency and integrity
I had an interesting Q+A session the other day. During which a lady asked me what was appropriate to post on social media, should we refrain from posting about social topics? ̶
Most marketing is unprofitable
Most marketing is unprofitable. Notice I said marketing, not businesses. There are actually a lot of businesses who get by with little to no marketing success, but it makes client
