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Katie Barber Marketing
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in Marketing BlogMarketing GeneralNeuro MarketingPersuasion Techniques April 26, 2022

Is marketing….evil?

I was scrolling through Facebook the other day when I saw some sponsored content by a widely-used website building company. The blog was about how to use persuasion science in your

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in Marketing BlogNeuro MarketingPersuasion Techniques August 14, 2019

Persuasion Techniques – Cognitive Bias I-M

While we all like to think we are unique, rational beings who have no biases when mulling something over. It’s unfortunately, untrue. Most of us are prone to certain biases when

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in Marketing BlogMarketing GeneralNeuro Marketing May 28, 2019

Persuasion Techniques in Marketing – Cognitive Bias D-H

Understanding cognitive biases can help you become a more persuasive and effective marketer. Here’s a guide of cognitive bias D-H.

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in Marketing BlogMarketing GeneralNeuro MarketingPersuasion Techniques May 22, 2019

Using the Senses in Your Call to Action

How can we use sensory language to improve the Call to Actions on our website?

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in Marketing BlogNeuro MarketingPersuasion Techniques May 6, 2019

Persuasion Techniques in Marketing – Cognitive Biases A-C

Understanding cognitive biases can help you become a more persuasive and effective marketer. Here's a guide of cognitive bias A-C.

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in Neuro Marketing March 28, 2019

Compassion for Your Customer

Everyone has problems. Understanding your customers problems helps you put yourself in their shoes and create content that fulfils their deeper needs.

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in Marketing GeneralNeuro MarketingPersuasion TechniquesSocial Media September 1, 2018

Understanding The Bandwagon Effect – Persuasion Techniques

What is the bandwagon effect and how can you use it to improve your social media?

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in Blogging and WritingNeuro MarketingPersuasion Techniques August 28, 2018

How to Create a Compelling Argument in Your Content Using Pathos, Ethos and Logos.

Pathos, Lagos and Ethos can be used as foundations for persuasive content. Here's what that means and how you can use it.

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