Is marketing….evil?
I was scrolling through Facebook the other day when I saw some sponsored content by a widely-used website building company. The blog was about how to use persuasion science in your
Persuasion Techniques – Cognitive Bias I-M
While we all like to think we are unique, rational beings who have no biases when mulling something over. It’s unfortunately, untrue. Most of us are prone to certain biases when
Persuasion Techniques in Marketing – Cognitive Bias D-H
Understanding cognitive biases can help you become a more persuasive and effective marketer. Here’s a guide of cognitive bias D-H.
Using the Senses in Your Call to Action
How can we use sensory language to improve the Call to Actions on our website?
Persuasion Techniques in Marketing – Cognitive Biases A-C
Understanding cognitive biases can help you become a more persuasive and effective marketer. Here's a guide of cognitive bias A-C.
Compassion for Your Customer
Everyone has problems. Understanding your customers problems helps you put yourself in their shoes and create content that fulfils their deeper needs.
Understanding The Bandwagon Effect – Persuasion Techniques
What is the bandwagon effect and how can you use it to improve your social media?
How to Create a Compelling Argument in Your Content Using Pathos, Ethos and Logos.
Pathos, Lagos and Ethos can be used as foundations for persuasive content. Here's what that means and how you can use it.
