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in Blogging and WritingContent and Social Media Planning and StrategyMarketing BlogMarketing General July 11, 2021

Brand tone of voice – Definition, consistency and integrity

I had an interesting Q+A session the other day. During which a lady asked me what was appropriate to post on social media, should we refrain from posting about social topics? &#822

content strategyMarketingtone of voice
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in Blogging and Writing January 3, 2021

Separate your business from the worst before you compete with the best

How to instil confidence in your customer. My husband isn’t the biggest fan of my brand. He’s a designer and he likes things to have hidden meanings, be clever and most

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in Blogging and WritingContent and Social Media Planning and StrategySocial Media December 27, 2020

How to work with businesses/brands as an influencer (written by a marketer who hires influencers)

Influencer marketing is a touchy subject and a lot of the press around influencers can be negative. Are they only after freebies? Will there be any point in paying them? Are they j

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in Blogging and WritingMarketing GeneralSEOSocial MediaWordpress Tips September 11, 2020

Your Digital Marketing to-do list for friday afternoons

There are some digital housekeeping activities that are so important to do and can make such a big difference to your web and social media presence and yet we never have time to do

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in Blogging and WritingContent and Social Media Planning and StrategyMarketing Blog May 29, 2019

FREE Trello Board for Content Creators

Oh hey. I made a free Trello board for people who research and write content. No sign ups, just go ahead and grab it.

organisationproductivityproject managementTrello
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in Blogging and WritingMarketing BlogSocial Media May 29, 2019

Mega List – Where to Find Authoritative Sources for Your Content

Struggling to find places where you can source data and quotes for your content? Or just need to find ideas? Here's a mega-list! Plus a free Trello board.

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in Blogging and WritingMarketing BlogSEO May 22, 2019

Google Loves Readable Content – Here’s How to Make Your Blogs More Readable

Regular blogging that’s useful, educational and entertaining for your reader is REALLY good for your search engine optimisation. But, Google doesn’t just like any blog.

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in Blogging and WritingNeuro MarketingPersuasion Techniques August 28, 2018

How to Create a Compelling Argument in Your Content Using Pathos, Ethos and Logos.

Pathos, Lagos and Ethos can be used as foundations for persuasive content. Here's what that means and how you can use it.

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in Blogging and WritingSocial Media May 11, 2018

Focus on Positivity in Your Content

Want people to respond well to your content? Use positive words and language and cut out negativity.

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in Blogging and Writing April 1, 2018

Writing Tips I’ve Held Onto Since The Beginning

Did you know then when writing content short, simple language is best?

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Crookes, Sheffield, UK

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