When it comes to social media, we often hear people refer to their followers as their “audience.” But let’s be honest, referring to your social media community as
I had an interesting Q+A session the other day. During which a lady asked me what was appropriate to post on social media, should we refrain from posting about social topics? ̶
How to instil confidence in your customer. My husband isn’t the biggest fan of my brand. He’s a designer and he likes things to have hidden meanings, be clever and most
Influencer marketing is a touchy subject and a lot of the press around influencers can be negative. Are they only after freebies? Will there be any point in paying them? Are they j
There are some digital housekeeping activities that are so important to do and can make such a big difference to your web and social media presence and yet we never have time to do
Struggling to find places where you can source data and quotes for your content? Or just need to find ideas? Here's a mega-list! Plus a free Trello board.
Regular blogging that’s useful, educational and entertaining for your reader is REALLY good for your search engine optimisation. But, Google doesn’t just like any blog.
Pathos, Lagos and Ethos can be used as foundations for persuasive content. Here's what that means and how you can use it.