Building a Social Media Community: Why Your Audience Isn’t Just a Number
When it comes to social media, we often hear people refer to their followers as their “audience.” But let’s be honest, referring to your social media community as
Brand tone of voice – Definition, consistency and integrity
I had an interesting Q+A session the other day. During which a lady asked me what was appropriate to post on social media, should we refrain from posting about social topics? ̶
Separate your business from the worst before you compete with the best
How to instil confidence in your customer. My husband isn’t the biggest fan of my brand. He’s a designer and he likes things to have hidden meanings, be clever and most
How to work with businesses/brands as an influencer (written by a marketer who hires influencers)
Influencer marketing is a touchy subject and a lot of the press around influencers can be negative. Are they only after freebies? Will there be any point in paying them? Are they j
Your Digital Marketing to-do list for friday afternoons
There are some digital housekeeping activities that are so important to do and can make such a big difference to your web and social media presence and yet we never have time to do
FREE Trello Board for Content Creators
Oh hey. I made a free Trello board for people who research and write content. No sign ups, just go ahead and grab it.
Mega List – Where to Find Authoritative Sources for Your Content
Struggling to find places where you can source data and quotes for your content? Or just need to find ideas? Here's a mega-list! Plus a free Trello board.
Google Loves Readable Content – Here’s How to Make Your Blogs More Readable
Regular blogging that’s useful, educational and entertaining for your reader is REALLY good for your search engine optimisation. But, Google doesn’t just like any blog.
How to Create a Compelling Argument in Your Content Using Pathos, Ethos and Logos.
Pathos, Lagos and Ethos can be used as foundations for persuasive content. Here's what that means and how you can use it.
Focus on Positivity in Your Content
Want people to respond well to your content? Use positive words and language and cut out negativity.