The British Cultural Revival. Why It’s Happening. And How Luxury Brands Can Lead It.
While the news is full of discussion on immigration, cost of living and global politics, something is happening under the surface in Britain. Young people who grew up with globalisation, streaming, cheap flights and the internet are turning back toward things that used to be seen as boring: Ancient history, craft, dialect, and local culture. […]
Hero social prompts
Are you accidentally telling the story of your business with you as the villain? Read the blog… Transformation stories A year ago I struggled with______. I thought it was impossible to _______, but here’s what I learned from the experience…. At the start of my journey I believed_____. I was completely wrong, and here’s […]
Is your businesses story telling portraying you as the hero? OR the villain?
No hero = no story Let me be direct: you can’t have a story without a hero. If there’s no hero, there’s no one to root for, no stakes, no reason for me to care. Without a hero, you’re just retelling a situation. But here’s the thing: heroes aren’t just defined by their existence. They’re […]