How to develop a tone of voice for your brand
I had an interesting Q+A session the other day. During which a lady asked me what was appropriate to post on social media, should we refrain from posting about social topics? "Well" I said "If it's relevant to your brand then
Sorry, there are no magic tricks
I was doing a consultation project recently where the lady involved was assured by other marketing companies that if she changed her posting times, or used different hashtags or posted some Reels, her Instagram engagement would improve. This might be
Sample Marketing Report (with conditional formatting & formulas)
Getting started in social media marketing or marketing in general and need to learn how to use spreadsheets to create your own monthly marketing report? I've made one for you, complete with sample formulas, data, graphs and conditional formatting. It's not
How to work with businesses/brands as an influencer (written by a marketer who hires influencers)
Influencer marketing is a touchy subject and a lot of the press around influencers can be negative. Are they only after freebies? Will there be any point in paying them? Are they just obnoxious young people who need to get
Free Software that I use Daily as a Social Media Manager
As a social media and marketing freelancer, I use these free softwares pretty much daily!
FREE Trello Board for Content Creators
Oh hey. I made a free Trello board for people who research and write content. No sign ups, just go ahead and grab it.
Finally, a Social Media Posting Tool in Calendar Format
I'm always trialling and experimenting with social media posting tools. But last year, I decided that using schedulers was hurting my quality of work, as I just couldn't find a decent one. So many tools won't let you post more than