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in Content and Social Media Planning and StrategyMarketing BlogMarketing GeneralSocial Media May 17, 2023

Large Brands vs Small Brands: Marketing Wins and Fails

In the vast landscape of marketing, the strategies employed by brands of different sizes can vary significantly. While larger brands often allocate their resources strategically, f

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in Blogging and WritingContent and Social Media Planning and StrategyMarketing GeneralSocial Media April 6, 2023

Building a Social Media Community: Why Your Audience Isn’t Just a Number

When it comes to social media, we often hear people refer to their followers as their “audience.” But let’s be honest, referring to your social media community as

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in Blogging and WritingContent and Social Media Planning and StrategyMarketing BlogMarketing General July 11, 2021

Brand tone of voice – Definition, consistency and integrity

I had an interesting Q+A session the other day. During which a lady asked me what was appropriate to post on social media, should we refrain from posting about social topics? &#822

content strategyMarketingtone of voice
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in Content and Social Media Planning and StrategyMarketing GeneralSocial Media May 25, 2021

Sorry, there are no magic tricks

I was doing a consultation project recently where the lady involved was assured by other marketing companies that if she changed her posting times, or used different hashtags or po

instagram
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in Content and Social Media Planning and StrategyMarketing General February 6, 2021

Sample Marketing Report (with conditional formatting & formulas)

Getting started in social media marketing or marketing in general and need to learn how to use spreadsheets to create your own monthly marketing report? I’ve made one for you

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in Blogging and WritingContent and Social Media Planning and StrategySocial Media December 27, 2020

How to work with businesses/brands as an influencer (written by a marketer who hires influencers)

Influencer marketing is a touchy subject and a lot of the press around influencers can be negative. Are they only after freebies? Will there be any point in paying them? Are they j

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in Content and Social Media Planning and StrategyProduct RecommendationsSocial Media April 6, 2020

Free Software that I use Daily as a Social Media Manager

As a social media and marketing freelancer, I use these free softwares pretty much daily!

adobe colorasanacanvasocial media softwareTrello
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in Blogging and WritingContent and Social Media Planning and StrategyMarketing Blog May 29, 2019

FREE Trello Board for Content Creators

Oh hey. I made a free Trello board for people who research and write content. No sign ups, just go ahead and grab it.

organisationproductivityproject managementTrello
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in Content and Social Media Planning and StrategyMarketing GeneralSocial Media May 15, 2018

Finally, a Social Media Posting Tool in Calendar Format

I’m always trialling and experimenting with social media posting tools. But last year, I decided that using schedulers was hurting my quality of work, as I just couldn’

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Crookes, Sheffield, UK

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