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in Marketing BlogMarketing General May 31, 2021

Customer pains and strategy

It’s no secret that I think SWOT analysis and most marketing strategy documents (and even business plans) are largely useless. Most of the time these are static Microsoft Wor

customer pain frameworkcustomer pains
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in Content and Social Media Planning and StrategyMarketing GeneralSocial Media May 25, 2021

Sorry, there are no magic tricks

I was doing a consultation project recently where the lady involved was assured by other marketing companies that if she changed her posting times, or used different hashtags or po

instagram
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in Social Media May 16, 2021

The one thing FMCG’s and big brands are missing in their social campaigns

FMCG’s (Fast moving consumer goods) have everything thought of. They’ve got their brand story, their tone of voice, immaculate graphic design and brand. Except they&#82

consumer goodsFMCGSocial media
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