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in Content and Social Media Planning and StrategyMarketing BlogMarketing GeneralSocial Media May 17, 2023

Large Brands vs Small Brands: Marketing Wins and Fails

In the vast landscape of marketing, the strategies employed by brands of different sizes can vary significantly. While larger brands often allocate their resources strategically, f

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in Blogging and WritingContent and Social Media Planning and StrategyMarketing GeneralSocial Media April 6, 2023

Building a Social Media Community: Why Your Audience Isn’t Just a Number

When it comes to social media, we often hear people refer to their followers as their “audience.” But let’s be honest, referring to your social media community as

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in Content and Social Media Planning and StrategyMarketing GeneralSocial Media May 25, 2021

Sorry, there are no magic tricks

I was doing a consultation project recently where the lady involved was assured by other marketing companies that if she changed her posting times, or used different hashtags or po

instagram
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in Social Media May 16, 2021

The one thing FMCG’s and big brands are missing in their social campaigns

FMCG’s (Fast moving consumer goods) have everything thought of. They’ve got their brand story, their tone of voice, immaculate graphic design and brand. Except they&#82

consumer goodsFMCGSocial media
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in Blogging and WritingContent and Social Media Planning and StrategySocial Media December 27, 2020

How to work with businesses/brands as an influencer (written by a marketer who hires influencers)

Influencer marketing is a touchy subject and a lot of the press around influencers can be negative. Are they only after freebies? Will there be any point in paying them? Are they j

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in Blogging and WritingMarketing GeneralSEOSocial MediaWordpress Tips September 11, 2020

Your Digital Marketing to-do list for friday afternoons

There are some digital housekeeping activities that are so important to do and can make such a big difference to your web and social media presence and yet we never have time to do

followersinstagramseo
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in Social MediaSocial Media Advertising September 11, 2020

Why I remove followers

There’s nothing wrong with wanting loads of followers and that’s often why people hire me as a social media freelancer. But your existing followers can be counterproduc

engagementfollowersinstagramSocial mediatwitter
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in Content and Social Media Planning and StrategyProduct RecommendationsSocial Media April 6, 2020

Free Software that I use Daily as a Social Media Manager

As a social media and marketing freelancer, I use these free softwares pretty much daily!

adobe colorasanacanvasocial media softwareTrello
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in Marketing GeneralSocial Media June 1, 2019

How to Become a Freelance Social Media Manager

Want to become a freelance social media manager? I've been working as a social media freelancer for 5 years and I love it! Here's an extensive guide on everything I think you sho

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in Blogging and WritingMarketing BlogSocial Media May 29, 2019

Mega List – Where to Find Authoritative Sources for Your Content

Struggling to find places where you can source data and quotes for your content? Or just need to find ideas? Here's a mega-list! Plus a free Trello board.

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Crookes, Sheffield, UK

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