In the vast landscape of marketing, the strategies employed by brands of different sizes can vary significantly. While larger brands often allocate their resources strategically, f
When it comes to social media, we often hear people refer to their followers as their “audience.” But let’s be honest, referring to your social media community as
I was doing a consultation project recently where the lady involved was assured by other marketing companies that if she changed her posting times, or used different hashtags or po
FMCG’s (Fast moving consumer goods) have everything thought of. They’ve got their brand story, their tone of voice, immaculate graphic design and brand. Except theyR
Influencer marketing is a touchy subject and a lot of the press around influencers can be negative. Are they only after freebies? Will there be any point in paying them? Are they j
There are some digital housekeeping activities that are so important to do and can make such a big difference to your web and social media presence and yet we never have time to do
As a social media and marketing freelancer, I use these free softwares pretty much daily!
Struggling to find places where you can source data and quotes for your content? Or just need to find ideas? Here's a mega-list! Plus a free Trello board.