Large Brands vs Small Brands: Marketing Wins and Fails
In the vast landscape of marketing, the strategies employed by brands of different sizes can vary significantly. While larger brands often allocate their resources strategically, f
Building a Social Media Community: Why Your Audience Isn’t Just a Number
When it comes to social media, we often hear people refer to their followers as their “audience.” But let’s be honest, referring to your social media community as
Sorry, there are no magic tricks
I was doing a consultation project recently where the lady involved was assured by other marketing companies that if she changed her posting times, or used different hashtags or po
The one thing FMCG’s and big brands are missing in their social campaigns
FMCG’s (Fast moving consumer goods) have everything thought of. They’ve got their brand story, their tone of voice, immaculate graphic design and brand. Except theyR
How to work with businesses/brands as an influencer (written by a marketer who hires influencers)
Influencer marketing is a touchy subject and a lot of the press around influencers can be negative. Are they only after freebies? Will there be any point in paying them? Are they j
Your Digital Marketing to-do list for friday afternoons
There are some digital housekeeping activities that are so important to do and can make such a big difference to your web and social media presence and yet we never have time to do
Why I remove followers
There’s nothing wrong with wanting loads of followers and that’s often why people hire me as a social media freelancer. But your existing followers can be counterproduc
Free Software that I use Daily as a Social Media Manager
As a social media and marketing freelancer, I use these free softwares pretty much daily!
How to Become a Freelance Social Media Manager
Want to become a freelance social media manager? I've been working as a social media freelancer for 5 years and I love it! Here's an extensive guide on everything I think you sho
Mega List – Where to Find Authoritative Sources for Your Content
Struggling to find places where you can source data and quotes for your content? Or just need to find ideas? Here's a mega-list! Plus a free Trello board.
