I was doing a consultation project recently where the lady involved was assured by other marketing companies that if she changed her posting times, or used different hashtags or posted some Reels, her Instagram engagement would improve. This might be
FMCG's (Fast moving consumer goods) have everything thought of. They've got their brand story, their tone of voice, immaculate graphic design and brand. Except they're missing one thing
Influencer marketing is a touchy subject and a lot of the press around influencers can be negative. Are they only after freebies? Will there be any point in paying them? Are they just obnoxious young people who need to get
There are some digital housekeeping activities that are so important to do and can make such a big difference to your web and social media presence and yet we never have time to do them because we're too busy creating
There's nothing wrong with wanting loads of followers and that's often why people hire me as a social media freelancer. But your existing followers can be counterproductive to that goal. There are a few different reasons I remove followers. So
As a social media and marketing freelancer, I use these free softwares pretty much daily!
Struggling to find places where you can source data and quotes for your content? Or just need to find ideas? Here's a mega-list! Plus a free Trello board.
Once you have your Facebook Pixel audiences set up, what types of audiences should you use and what message should you deliver to them?