Why Some Businesses Have a Queue, and Others Don’t – Why Being Good Isn’t Good Enough
People with good products and excellent services have a lot of faith that things will work out. After all, if you’re a lot better than, or even just as good as your competitors, surely selling your products will be simple? I used to think this way. When I started with marketing, I used to market […]
The British Cultural Revival. Why It’s Happening. And How Luxury Brands Can Lead It.
While the news is full of discussion on immigration, cost of living and global politics, something is happening under the surface in Britain. Young people who grew up with globalisation, streaming, cheap flights and the internet are turning back toward things that used to be seen as boring: Ancient history, craft, dialect, and local culture. […]
Should you become a Freelance Social Media Manager in a post ai world?
In 2019 I wrote a blog called “How to become a freelance social media manager” which gathered much attention and many back links. At the time (about 6 years ago), digital marketing was very male dominated and not many people specialised in social media. It was tricky for me to find people to pass work […]
Should you hire a social media freelancer, or an agency for your business?
Freelancer vs Agency: Which one should you hire to manage your social media? Choosing between a social media freelancer or an agency? This guide breaks down the pros, cons, costs and how to choose what’s right for your brand. I’m not biased towards social media freelancers, I promise. Yes, I’m a social media freelancer myself, […]
Inference – A forgotten part of cognitive fluency
It’s not the cleverest campaigns that convert the most. It’s the ones that feel effortless, are clear and emotive. Not effortless to make, but effortless to process. If someone has to work at understanding your message, you’ve already lost them. However, a lot of marketers don’t get this. We’re usually above average communicators. Marketers typically […]
Hero social prompts
Are you accidentally telling the story of your business with you as the villain? Read the blog… Transformation stories A year ago I struggled with______. I thought it was impossible to _______, but here’s what I learned from the experience…. At the start of my journey I believed_____. I was completely wrong, and here’s […]
Is your businesses story telling portraying you as the hero? OR the villain?
No hero = no story Let me be direct: you can’t have a story without a hero. If there’s no hero, there’s no one to root for, no stakes, no reason for me to care. Without a hero, you’re just retelling a situation. But here’s the thing: heroes aren’t just defined by their existence. They’re […]
How important is experience for social media management?
A LinkedIn connection of mine (who incidentally has about a year of experience as a freelancer) pointed out that experience is meaningless. After all, You could have a super talented (hopefully literate) freelancer with a year of experience, or you could have one person who has 20 years of experience working within one business. There […]
Large Brands vs Small Brands: Marketing Wins and Fails
In the vast landscape of marketing, the strategies employed by brands of different sizes can vary significantly. While larger brands often allocate their resources strategically, focusing on specific goals and leveraging influencer collaborations and press coverage around key, considered times. Smaller businesses tend to rely on consistent drum beat marketing. In this article, we’ll delve […]
Building a Social Media Community: Why Your Audience Isn’t Just a Number
When it comes to social media, we often hear people refer to their followers as their “audience.” But let’s be honest, referring to your social media community as an audience suggests that you are a showman or celebrity. In reality, people aren’t hanging on your every word. Even with a successful social media strategy, they […]