Is marketing….evil?
I was scrolling through Facebook the other day when I saw some sponsored content by a widely-used website building company. The blog was about how to use persuasion science in your
What’s the Vision?
Vision is a hugely under-discussed part of marketing. Business begins with vision, and it’s carried through into everything you do.As a marketer, it’s really difficult
Beyond business growth. What happens next?
All businesses, large and small, come to me to fix a very specific business problem: They need, or would like more customers. Whenever I’m consulting with a new client, I alw
Brand tone of voice – Definition, consistency and integrity
I had an interesting Q+A session the other day. During which a lady asked me what was appropriate to post on social media, should we refrain from posting about social topics? ̶
Most marketing is unprofitable
Most marketing is unprofitable. Notice I said marketing, not businesses. There are actually a lot of businesses who get by with little to no marketing success, but it makes client
Enabling workplace creativity using design thinking
via GIPHY Being creative isn’t a magic skill that we’re born with. It’s not an inherent way of being. As I’ve been in a design and art education from the ag
Customer pains and strategy
It’s no secret that I think SWOT analysis and most marketing strategy documents (and even business plans) are largely useless. Most of the time these are static Microsoft Wor
Sorry, there are no magic tricks
I was doing a consultation project recently where the lady involved was assured by other marketing companies that if she changed her posting times, or used different hashtags or po
Customer profiling workshop
I made a little workshop to go over customer profiling. It’s one of the first things we learn as baby marketers but I feel like most of the stuff I’ve learned to do inv
Sample Marketing Report (with conditional formatting & formulas)
Getting started in social media marketing or marketing in general and need to learn how to use spreadsheets to create your own monthly marketing report? I’ve made one for you
