Large Brands vs Small Brands: Marketing Wins and Fails
In the vast landscape of marketing, the strategies employed by brands of different sizes can vary significantly. While larger brands often allocate their resources strategically, f
Building a Social Media Community: Why Your Audience Isn’t Just a Number
When it comes to social media, we often hear people refer to their followers as their “audience.” But let’s be honest, referring to your social media community as
The Future of Digital Marketing: How Artificial Intelligence is Changing the Game for Businesses and Brands
Image Source What was once an industry limited to banner ads and pop-ups, digital marketing has truly come a long way throughout the years. Today, businesses and brands have
The #2 biggest mistake businesses make with their marketing
I’ve worked with a lot of different businesses, and I’ve consulted with even more. There are two evil twin sisters that keep cropping up in each preliminary call that I
How to be a happy freelancer
I’ve been a freelance digital marketer for around 8 years. At 27, I left my job as an agency marketing manager and took the plunge to become self-employed. I dived in head fi
Is marketing….evil?
I was scrolling through Facebook the other day when I saw some sponsored content by a widely-used website building company. The blog was about how to use persuasion science in your
What’s the Vision?
Vision is a hugely under-discussed part of marketing. Business begins with vision, and it’s carried through into everything you do.As a marketer, it’s really difficult
Beyond business growth. What happens next?
All businesses, large and small, come to me to fix a very specific business problem: They need, or would like more customers. Whenever I’m consulting with a new client, I alw
Brand tone of voice – Definition, consistency and integrity
I had an interesting Q+A session the other day. During which a lady asked me what was appropriate to post on social media, should we refrain from posting about social topics? ̶
Most marketing is unprofitable
Most marketing is unprofitable. Notice I said marketing, not businesses. There are actually a lot of businesses who get by with little to no marketing success, but it makes client
