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in Marketing BlogMarketing General June 2, 2021

Enabling workplace creativity using design thinking

via GIPHY Being creative isn’t a magic skill that we’re born with. It’s not an inherent way of being. As I’ve been in a design and art education from the ag

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in Marketing BlogMarketing General May 31, 2021

Customer pains and strategy

It’s no secret that I think SWOT analysis and most marketing strategy documents (and even business plans) are largely useless. Most of the time these are static Microsoft Wor

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in Content and Social Media Planning and StrategyMarketing GeneralSocial Media May 25, 2021

Sorry, there are no magic tricks

I was doing a consultation project recently where the lady involved was assured by other marketing companies that if she changed her posting times, or used different hashtags or po

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in Marketing General March 6, 2021

Customer profiling workshop

I made a little workshop to go over customer profiling. It’s one of the first things we learn as baby marketers but I feel like most of the stuff I’ve learned to do inv

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in Content and Social Media Planning and StrategyMarketing General February 6, 2021

Sample Marketing Report (with conditional formatting & formulas)

Getting started in social media marketing or marketing in general and need to learn how to use spreadsheets to create your own monthly marketing report? I’ve made one for you

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in Blogging and WritingMarketing GeneralSEOSocial MediaWordpress Tips September 11, 2020

Your Digital Marketing to-do list for friday afternoons

There are some digital housekeeping activities that are so important to do and can make such a big difference to your web and social media presence and yet we never have time to do

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in Marketing BlogMarketing GeneralPersuasion Techniques August 14, 2019

The Con – How Internet Con Artists are Abusing Marketing Techniques

Common ways marketing and sales persuasion techniques are used unethically, and how you can spot them.

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in Marketing GeneralSocial Media June 1, 2019

How to Become a Freelance Social Media Manager

Want to become a freelance social media manager? I've been working as a social media freelancer for 5 years and I love it! Here's an extensive guide on everything I think you sho

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in Marketing BlogMarketing GeneralNeuro Marketing May 28, 2019

Persuasion Techniques in Marketing – Cognitive Bias D-H

Understanding cognitive biases can help you become a more persuasive and effective marketer. Here’s a guide of cognitive bias D-H.

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in Marketing BlogMarketing GeneralNeuro MarketingPersuasion Techniques May 22, 2019

Using the Senses in Your Call to Action

How can we use sensory language to improve the Call to Actions on our website?

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