The Future of Digital Marketing: How Artificial Intelligence is Changing the Game for Businesses and Brands
Image Source What was once an industry limited to banner ads and pop-ups, digital marketing has truly come a long way throughout the years. Today, businesses and brands have an array of tools and technologies at their disposal to connect with their target audiences. One of the most exciting innovations at the forefront of this […]
The #2 biggest mistake businesses make with their marketing
I’ve worked with a lot of different businesses, and I’ve consulted with even more. There are two evil twin sisters that keep cropping up in each preliminary call that I have with a new client, and they always say: “Come and play with us Katie” And I’ll be honest, I used to go in and […]
How to be a happy freelancer
I’ve been a freelance digital marketer for around 8 years. At 27, I left my job as an agency marketing manager and took the plunge to become self-employed. I dived in head first, and I didn’t know what awaited me. Working in an agency, I had a good idea about the types of businesses out […]
Is marketing….evil?
I was scrolling through Facebook the other day when I saw some sponsored content by a widely-used website building company. The blog was about how to use persuasion science in your marketing techniques – aka ‘neuromarketing’ and pretty much everyone responded with “but that’s evil! Here’s a marketing strategy for you – if you have […]
What’s the Vision?
Vision is a hugely under-discussed part of marketing. Business begins with vision, and it’s carried through into everything you do.As a marketer, it’s really difficult to work with companies who lack vision and it’s something that I look out for when I’m choosing a client to collaborate with. It tends to be present in businesses […]
Beyond business growth. What happens next?
All businesses, large and small, come to me to fix a very specific business problem: They need, or would like more customers. Whenever I’m consulting with a new client, I always find that the following question is the most telling about where they are on their business journey: ‘How many new customers do you want?’ […]
Brand tone of voice – Definition, consistency and integrity
I had an interesting Q+A session the other day. During which a lady asked me what was appropriate to post on social media, should we refrain from posting about social topics? “Well” I said “If it’s relevant to your brand then post it, if it’s not, then don’t.” “But I don’t want to be all […]
Most marketing is unprofitable
Most marketing is unprofitable. Notice I said marketing, not businesses. There are actually a lot of businesses who get by with little to no marketing success, but it makes client acquisition a graft. I wonder what percentage of businesses are actually thriving with marketing? As in, they’re exceeding their sales forecasts. When they want to […]
Enabling workplace creativity using design thinking
via GIPHY Being creative isn’t a magic skill that we’re born with. It’s not an inherent way of being. As I’ve been in a design and art education from the ages of 16-21, I know that all good designs come from what is essentially a five step process: Inspiration/exposure Brainstorming. Initial ideas. Editing. Developing ideas. […]
Customer pains and strategy
It’s no secret that I think SWOT analysis and most marketing strategy documents (and even business plans) are largely useless. Most of the time these are static Microsoft Word files that someone creates at the beginning of the project and never get looked at again. Often they include information that isn’t analysed and everybody is […]