Enabling workplace creativity using design thinking
via GIPHY Being creative isn’t a magic skill that we’re born with. It’s not an inherent way of being. As I’ve been in a design and art education from the ag
Customer pains and strategy
It’s no secret that I think SWOT analysis and most marketing strategy documents (and even business plans) are largely useless. Most of the time these are static Microsoft Wor
Sorry, there are no magic tricks
I was doing a consultation project recently where the lady involved was assured by other marketing companies that if she changed her posting times, or used different hashtags or po
Customer profiling workshop
I made a little workshop to go over customer profiling. It’s one of the first things we learn as baby marketers but I feel like most of the stuff I’ve learned to do inv
Sample Marketing Report (with conditional formatting & formulas)
Getting started in social media marketing or marketing in general and need to learn how to use spreadsheets to create your own monthly marketing report? I’ve made one for you
Your Digital Marketing to-do list for friday afternoons
There are some digital housekeeping activities that are so important to do and can make such a big difference to your web and social media presence and yet we never have time to do
The Con – How Internet Con Artists are Abusing Marketing Techniques
Common ways marketing and sales persuasion techniques are used unethically, and how you can spot them.
How to Become a Freelance Social Media Manager
Want to become a freelance social media manager? I've been working as a social media freelancer for 5 years and I love it! Here's an extensive guide on everything I think you sho
Persuasion Techniques in Marketing – Cognitive Bias D-H
Understanding cognitive biases can help you become a more persuasive and effective marketer. Here’s a guide of cognitive bias D-H.
Using the Senses in Your Call to Action
How can we use sensory language to improve the Call to Actions on our website?
