The Con – How Internet Con Artists are Abusing Marketing Techniques
Common ways marketing and sales persuasion techniques are used unethically, and how you can spot them.
How to Become a Freelance Social Media Manager
Want to become a freelance social media manager? I've been working as a social media freelancer for 5 years and I love it! Here's an extensive guide on everything I think you should know.
Persuasion Techniques in Marketing – Cognitive Bias D-H
Understanding cognitive biases can help you become a more persuasive and effective marketer. Here’s a guide of cognitive bias D-H.
Using the Senses in Your Call to Action
How can we use sensory language to improve the Call to Actions on our website?
What’s The Difference Between Marketing and PR?
Unsure whether you should hire a marketer or PR? There's a simple but little known difference between the two professions.
Lead Nurturing and Scoring Helps Sales & Marketing Work Seamlessly Together.
Sales and marketing teams should work seamlessly together through a good CRM with a proper lead scoring and nurturing system.
Understanding The Bandwagon Effect – Persuasion Techniques
What is the bandwagon effect and how can you use it to improve your social media?
Probably The Best Blog In The World
Big brands aren’t afraid to use big statements. I recently watched the Russel Brand Netflix special and he touched upon brand slogans and how utterly ridiculous they can be. He picked on Pepsi’s slogan, ‘unbelievably satisfying’ and remarked how hyperbolic that statement actually is. He asked Gilette (the best a man can get) whether they […]
Finally, a Social Media Posting Tool in Calendar Format
I’m always trialling and experimenting with social media posting tools. But last year, I decided that using schedulers was hurting my quality of work, as I just couldn’t find a decent one. So many tools won’t let you post more than one image (yes really), and many of them require manual uploading of images, instead […]
Micro Influencer Marketing – Is it Worth it?
Influencer marketing can work, but you need to be calculated and careful about it. Here are some things I've learned from my latest influencer campaign.