What’s The Difference Between Marketing and PR?
Unsure whether you should hire a marketer or PR? There's a simple but little known difference between the two professions.
Lead Nurturing and Scoring Helps Sales & Marketing Work Seamlessly Together.
Sales and marketing teams should work seamlessly together through a good CRM with a proper lead scoring and nurturing system.
Understanding The Bandwagon Effect – Persuasion Techniques
What is the bandwagon effect and how can you use it to improve your social media?
Probably The Best Blog In The World
Big brands aren’t afraid to use big statements. I recently watched the Russel Brand Netflix special and he touched upon brand slogans and how utterly ridiculous they can be.
Finally, a Social Media Posting Tool in Calendar Format
I’m always trialling and experimenting with social media posting tools. But last year, I decided that using schedulers was hurting my quality of work, as I just couldn’
Micro Influencer Marketing – Is it Worth it?
Influencer marketing can work, but you need to be calculated and careful about it. Here are some things I've learned from my latest influencer campaign.
Marketing is a Marriage Not a Fling
Success in business AND marketing requires patience and consistency above everything else! There is no over night fame, or get rich quick that's worthwhile.
Why You Won’t See Marketing Results Immediately
Even if you're paying a lot for marketing and get the right person to do it, you won't see the results you want right away. Here's why.
