TikTok is becomming a search engine, so how can you incorporate your social media and your search engine strategy?
TikTok has more in common with Pinterest and YouTube than it does with Instagram, Facebook, LinkedIn and Twitter (X) and I am moving my attention more and more to these platforms.
Should your business invest in social media?
For some businesses, investing in social is an obvious choice. They have a consumer or B2B product that is well-used and has a large number of customer complaints. For businesses l
Growth vs. Scaling — What’s the difference?
The last occasion you and I chatted we discussed the trials and tribulations of puberty for girls. So I thought it was high time we spoke about something a little more… businesse
Assumptions about our customer — Girl talk
I awoke after a nightmare early this morning. And my thoughts drifted off to my youth. 13 was probably a nightmarish time for a lot of us, but I feel like us 13 year old girls had
It’s been a wild ride – Lessons learned as a social media manager from 2022/2023
In the past few years there’s been a lot of upheaval on social media. Meta (Facebook and Instagram) have been changing their algorithms wildly to compete with Tik Tok. For a whil
Free Digital Business Journal
I keep a digital planner on my iPad and I wanted to create a free one for my customers, friends and readers. There’s no lead form, please go ahead and download the PDF: Click
The most common mistake businesses make with their marketing.
I’ve consulted with over a hundred businesses and if you add in all the sales enquiries I’ve had on top – that’s a lot of marketing problems. I covered The #2 biggest m
Reading List for Business Messaging, Marketing & Personal Brand. (My favourites as a Marketing Consultant)
Business books can be… sketchy. Often they’ll take 6 hours to say what could be said in a quick paragraph. But there’s some gold out there. I myself am a self-tau
Lead Nurturing and Scoring Helps Sales & Marketing Work Seamlessly Together.
Sales and marketing teams should work seamlessly together through a good CRM with a proper lead scoring and nurturing system.
