TikTok has more in common with Pinterest and YouTube than it does with Instagram, Facebook, LinkedIn and Twitter (X) and I am moving my attention more and more to these platforms. TikTok has morphed from a hub of dance challenges into a visual search engine. TikTok requires a radically different strategy to Instagram. We can’t […]

Business books can be… sketchy. Often they’ll take 6 hours to say what could be said in a quick paragraph. But there’s some gold out there. I myself am a self-taught marketer and find books more valuable than any course. Once you become well-read in your field, you read differently – more critically and knowledgable, […]