Common ways marketing and sales persuasion techniques are used unethically, and how you can spot them.
While we all like to think we are unique, rational beings who have no biases when mulling something over. It’s unfortunately, untrue. Most of us are prone to certain biases when making a decision. Some of us are more prone
Understanding cognitive biases can help you become a more persuasive and effective marketer. Here's a guide of cognitive bias A-C.
Pathos, Lagos and Ethos can be used as foundations for persuasive content. Here's what that means and how you can use it.