Catesbys
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Catesbys is a beautiful British boutique in the Cotswolds, curating artisan glass decorations and heirloom pieces that celebrate heritage, craftsmanship and the enduring magic of Christmas.
I led Q4 across content creation, Meta advertising, email strategy and organic social, carefully scaling the business while maintaining ROAS, average basket sizes and click through rates. By refining tone of voice and deepening provenance-led storytelling, we moved from product-led messaging to a more curated, narrative-driven approach that increased perceived value and supported sustained growth.
- Revenue +57% year-on-year
- Units sold +63% YoY
- New customers +55% YoY
- Returning customers: +48% YoY
- Email revenue: +78.5% YoY
Email activity was scaled 138% while doubling campaign output. Despite heavier volume, open rates increased by 6.5%, driving an 80.8% increase in orders and 78.5% growth in email-attributed revenue year-on-year.
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Date:
May 1, 2026