Skin Health Allliance

Skin Health Alliance are the world’s leading skin health accreditation body. They’re an independent not-for-profit, working globally alongside dermatologists, scientists and industry. They aim to promote skin health education and ensure products meet the highest scientific standards of skin safety.

I’ve been working with Skin Health Alliance since January 2024. Here’s what we’ve achieved so far:

  • 100,000+ TikTok views and 5,000 engagements.
  • 2,000+ TikTok followers, starting from 0.
  • 4.3 million views on Instagram.
  • 205k content interactions on Instagram (a 100% increase from the previous year).
  • 300+ new Instagram followers

An expected following, with higher than expected engagement (Meta insights based on accounts it deems to be similar)

My responsibilities include:

  • Social media management (scheduling, engagement, posting).
  • Organising and planning the social strategy.
  • Influencer/content creation management.
  • Content creation – both on Canva and talking head style videos.
  • Editing videos from other creators.
  • Ad management – both Meta ads and TikTok ads.
  • Analysis and reporting.

I’ve learned a lot about comms, particularly for health care through working with the expert team on Skin Health Alliance. The strategy has come from their priorities, messaging, and research, which I’ve presented in a social media-friendly, community-building way.

@skinhealthallianceAging, alcohol and stress can accelerate collagen and elastin loss in our skin, leading to more sagging and wrinkles. Aging is a normal part of life, and stress can be hard to manage. But it’s worth considering whether drinking alcohol is worth the damage it does to your whole body, including your skin. Not everyone can cut down on alcohol easily, so please see your GP for advice if this is the case. Likewise, if you feel your stress is becoming challenging to manage, visit your GP or a mental health support provider.♬ original sound – Skin Health Alliance

 

Working with Katie has been brilliant. We have had fantastic results through her social media strategy which is continuously building and going from strength to strength. Katie is extremely easy to work with and very flexible when changes need to be made or new ideas pop up. She is highly responsive and always super easy to get hold of which makes working with her stress free. I couldn’t recommend Katie more for all your social media needs!’ – Eleanor Lloyd

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December 13, 2024