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Social Media

Social Media Services

 
 

It’s 2021 and by now, you’ve probably realised where social media sits within your marketing mix.

You may be starting up a new business and not be sure how you should be using social, or you might have been around the block and had quite a few different social media managers login to your Instagram over the last few years.

It can be difficult to hire good social media managers (even though I certainly have lots of competitors) because social requires a very broad skill set. It’s a mixture of tech, design, writing, mathematics and soft skills (like people skills and organisation). Most of all, we need to be able to work fast and in a very responsive way.

So if you’ve found you’ve put your design agency, or your copywriter on social and they haven’t gotten you the numbers you want – it may be that their skills are too specialist to be an effective social media manager.

I’ve been working on social media campaigns as a social media specialist freelancer since I was 21 – and believe me, I’ve seen it all. I work in a variety of ways – from full social content creation and management to just overseeing and training juniors. Or acting as that much-needed mechanic in creative teams who lack technical skills (it’s not why they got into PR or design!)

So if you’re feeling bored and uninspired by your social, aren’t sure if you do or don’t need it, or any other kind of issue and need advice, I offer free initial consultations. Just fill in the contact form at the bottom of this page and I’ll be in touch.

What's involved in a social media campaign with Katie?

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Research

We work together to establish your vision, your goals, your customer and their journey.<br />Then deep research is taken into your industry so that I can understand what content is going to be the most valuable to your audience.

Content Design

I create a vision board of content (pictures above) so that you can see what your profiles will look like and provide feedback so that we can nail down brand and message.

Access

I get access to your social media profiles, as well as your analytic accounts so that we can track progress. This is the part where some things might need to be installed into your website, such as Facebook pixel.

Implementation

I create and schedule content for your approval. Once posted, I do full community management and audience building. At the end of the month, you get a report and analysis to let you know how the month has gone and what changes should be made next month.

Katie really got our social media started from scratch, which was incredibly helpful and supportive. She bought enthusiasm, passion and genuine care to our work, which is really special and I appreciate so much.

Laura Holland Venner Nutrition

Katie is a breath of fresh air. Nothing is too much trouble for her and she has definitely worked above and beyond our expectations for one of our FMCG clients. She knows her stuff and it's been a pleasure to have her on board. She comes highly recommended!

Dawn Strange Media Matters PR

Katie managed a number of social media accounts for us for the past 3 years, she is a pleasure and very easy to work with. She delivers very relevant content to each industry, we saw an increase in engagement across all accounts and she always kept us in the loop with any platform changes.

Nadia Porter Go Strategy

Plug in options:

Facebook, Instagram or LinkedIn ads

I can run stand-alone paid social ad campaigns, or can run advertisements that complement our social media strategy and get our work seen by and engaged with, a bigger audience.

Influencer marketing

Paid or gifting influencer campaigns can stimulate audience growth, UGC (user-generated content) and do wonders for brand.

Community engagement

Run a big account with lots of comments and service requests? It can be a lot to handle. Ignoring comments, user-generated content and messages can lead to a disengaged audience.

I work with an assistant on engagement as part of my social campaigns or as a stand-alone service, which is always at a cheaper rate.

Contact

Interested in my social media advertising services? 

Contact me for a chat about social media.

*Notice* due to high demand I am unable to take on projects for clients who have a budget smaller than £600. I need at least one calendar months notice to begin a social media project due to the large amount of research that goes into the work. 

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