Should your business invest in social media?
For some businesses, investing in social is an obvious choice. They have a consumer or B2B product that is well-used and has a large number of customer complaints. For businesses l
Growth vs. Scaling — What’s the difference?
The last occasion you and I chatted we discussed the trials and tribulations of puberty for girls. So I thought it was high time we spoke about something a little more… businesse
Assumptions about our customer — Girl talk
I awoke after a nightmare early this morning. And my thoughts drifted off to my youth. 13 was probably a nightmarish time for a lot of us, but I feel like us 13 year old girls had
It’s been a wild ride – Lessons learned as a social media manager from 2022/2023
In the past few years there’s been a lot of upheaval on social media. Meta (Facebook and Instagram) have been changing their algorithms wildly to compete with Tik Tok. For a whil
Free Digital Business Journal
I keep a digital planner on my iPad and I wanted to create a free one for my customers, friends and readers. There’s no lead form, please go ahead and download the PDF: Click
The most common mistake businesses make with their marketing.
I’ve consulted with over a hundred businesses and if you add in all the sales enquiries I’ve had on top – that’s a lot of marketing problems. I covered The #2 biggest m
Reading List for Business Messaging, Marketing & Personal Brand. (My favourites as a Marketing Consultant)
Business books can be… sketchy. Often they’ll take 6 hours to say what could be said in a quick paragraph. But there’s some gold out there. I myself am a self-tau
Lead Nurturing and Scoring Helps Sales & Marketing Work Seamlessly Together.
Sales and marketing teams should work seamlessly together through a good CRM with a proper lead scoring and nurturing system.