Reading List for Business Messaging, Marketing & Personal Brand. (My favourites as a Marketing Consultant)
Business books can be… sketchy. Often they’ll take 6 hours to say what could be said in a quick paragraph. But there’s some gold out there. I myself am a self-taught marketer and find books more valuable than any course. Once you become well-read in your field, you read differently – more critically and knowledgable, […]
Lead Nurturing and Scoring Helps Sales & Marketing Work Seamlessly Together.
Sales and marketing teams should work seamlessly together through a good CRM with a proper lead scoring and nurturing system.