Assumptions about our customer — Girl talk
I awoke after a nightmare early this morning. And my thoughts drifted off to my youth. 13 was probably a nightmarish time for a lot of us, but I feel like us 13 year old girls had it particularly bad if you were a teen girl pre Y2K. When I was 13 there were two […]
It’s been a wild ride – Lessons learned as a social media manager from 2022/2023
In the past few years there’s been a lot of upheaval on social media. Meta (Facebook and Instagram) have been changing their algorithms wildly to compete with Tik Tok. For a while they pushed video on everyone like how your Mum was worried you’d have drugs pushed onto you in the 90s. Then Meta slowly […]
Free Digital Business Journal
I keep a digital planner on my iPad and I wanted to create a free one for my customers, friends and readers. There’s no lead form, please go ahead and download the PDF: Click here
Large Brands vs Small Brands: Marketing Wins and Fails
In the vast landscape of marketing, the strategies employed by brands of different sizes can vary significantly. While larger brands often allocate their resources strategically, focusing on specific goals and leveraging influencer collaborations and press coverage around key, considered times. Smaller businesses tend to rely on consistent drum beat marketing. In this article, we’ll delve […]
Building a Social Media Community: Why Your Audience Isn’t Just a Number
When it comes to social media, we often hear people refer to their followers as their “audience.” But let’s be honest, referring to your social media community as an audience suggests that you are a showman or celebrity. In reality, people aren’t hanging on your every word. Even with a successful social media strategy, they […]
The Future of Digital Marketing: How Artificial Intelligence is Changing the Game for Businesses and Brands
Image Source What was once an industry limited to banner ads and pop-ups, digital marketing has truly come a long way throughout the years. Today, businesses and brands have an array of tools and technologies at their disposal to connect with their target audiences. One of the most exciting innovations at the forefront of this […]
The most common mistake businesses make with their marketing.
I’ve consulted with over a hundred businesses and if you add in all the sales enquiries I’ve had on top – that’s a lot of marketing problems. I covered The #2 biggest mistake businesses make with their marketing (yup there are only 2 big mistakes). Trying marketing techniques constantly without strategy, consistency or persistence and […]
Reading List for Business Messaging, Marketing & Personal Brand. (My favourites as a Marketing Consultant)
Business books can be… sketchy. Often they’ll take 6 hours to say what could be said in a quick paragraph. But there’s some gold out there. I myself am a self-taught marketer and find books more valuable than any course. Once you become well-read in your field, you read differently – more critically and knowledgable, […]
The #2 biggest mistake businesses make with their marketing
I’ve worked with a lot of different businesses, and I’ve consulted with even more. There are two evil twin sisters that keep cropping up in each preliminary call that I have with a new client, and they always say: “Come and play with us Katie” And I’ll be honest, I used to go in and […]
How to be a happy freelancer
I’ve been a freelance digital marketer for around 8 years. At 27, I left my job as an agency marketing manager and took the plunge to become self-employed. I dived in head first, and I didn’t know what awaited me. Working in an agency, I had a good idea about the types of businesses out […]