How important is experience for social media management?
A LinkedIn connection of mine (who incidentally has about a year of experience as a freelancer) pointed out that experience is meaningless. After all, You could have a super talented (hopefully literate) freelancer with a year of experience, or you could have one person who has 20 years of experience working within one business. There […]
Large Brands vs Small Brands: Marketing Wins and Fails
In the vast landscape of marketing, the strategies employed by brands of different sizes can vary significantly. While larger brands often allocate their resources strategically, focusing on specific goals and leveraging influencer collaborations and press coverage around key, considered times. Smaller businesses tend to rely on consistent drum beat marketing. In this article, we’ll delve […]
Building a Social Media Community: Why Your Audience Isn’t Just a Number
When it comes to social media, we often hear people refer to their followers as their “audience.” But let’s be honest, referring to your social media community as an audience suggests that you are a showman or celebrity. In reality, people aren’t hanging on your every word. Even with a successful social media strategy, they […]
Sorry, there are no magic tricks
I was doing a consultation project recently where the lady involved was assured by other marketing companies that if she changed her posting times, or used different hashtags or posted some Reels, her Instagram engagement would improve. This might be the kind of advice I’d give if a client had already gone ball to the […]
The one thing FMCG’s and big brands are missing in their social campaigns
FMCG’s (Fast moving consumer goods) have everything thought of. They’ve got their brand story, their tone of voice, immaculate graphic design and brand. Except they’re missing one thing….. a human soul. When you have a lot of people working on one brand social media accounts, it becomes nobodies real responsibility. Say you’re in a creative […]
How to work with businesses/brands as an influencer (written by a marketer who hires influencers)
Influencer marketing is a touchy subject and a lot of the press around influencers can be negative. Are they only after freebies? Will there be any point in paying them? Are they just obnoxious young people who need to get proper jobs? With the help of The Sheffield Hallam University psychology class, I researched how […]
Your Digital Marketing to-do list for friday afternoons
There are some digital housekeeping activities that are so important to do and can make such a big difference to your web and social media presence and yet we never have time to do them because we’re too busy creating and publishing new content and running ads. I allocate Friday afternoons when I’m feeling a […]
Why I remove followers
There’s nothing wrong with wanting loads of followers and that’s often why people hire me as a social media freelancer. But your existing followers can be counterproductive to that goal. There are a few different reasons I remove followers. So in this article, I’m going to explain; Why I remove followers. How I remove them. […]
Free Software that I use Daily as a Social Media Manager
As a social media and marketing freelancer, I use these free softwares pretty much daily!
How to Become a Freelance Social Media Manager
Want to become a freelance social media manager? I've been working as a social media freelancer for 5 years and I love it! Here's an extensive guide on everything I think you should know.