No hero = no story Let me be direct: you can’t have a story without a hero. If there’s no hero, there’s no one to root for, no stakes, no reason for me to care. Without a hero, you’re just retelling a situation. But here’s the thing: heroes aren’t just defined by their existence. They’re […]

TikTok has more in common with Pinterest and YouTube than it does with Instagram, Facebook, LinkedIn and Twitter (X) and I am moving my attention more and more to these platforms. TikTok has morphed from a hub of dance challenges into a visual search engine. TikTok requires a radically different strategy to Instagram. We can’t […]