Is your businesses story telling portraying you as the hero? OR the villain?
No hero = no story Let me be direct: you can’t have a story without a hero. If there’s no hero, there’s no one to root for, no stakes, no reason for me to care. Without a hero, you’re just retelling a situation. But here’s the thing: heroes aren’t just defined by their existence. They’re […]
The British Cultural Revival. Why It’s Happening. And How Luxury Brands Can Lead It.
While the news is full of discussion on immigration, cost of living and global politics, something is happening under the surface in Britain. Young people who grew up with globalisation, streaming, cheap flights and the internet are turning back toward things that used to be seen as boring: Ancient history, craft, dialect, and local culture. […]
What to look for in a Social Media Manager’s Portfolio
Hiring a social media manager is a big decision. They’ll be trusted with your brand voice, your community and often thousands of pounds in ad spend. You’ll be working with this person closely, so it’s a time investment as well. Lots of people say they do social media now and often a lot of their […]
Should you become a Freelance Social Media Manager in a post ai world?
In 2019 I wrote a blog called “How to become a freelance social media manager” which gathered much attention and many back links. At the time (about 6 years ago), digital marketing was very male dominated and not many people specialised in social media. It was tricky for me to find people to pass work […]
Should you hire a social media freelancer, or an agency for your business?
Freelancer vs Agency: Which one should you hire to manage your social media? Choosing between a social media freelancer or an agency? This guide breaks down the pros, cons, costs and how to choose what’s right for your brand. I’m not biased towards social media freelancers, I promise. Yes, I’m a social media freelancer myself, […]
Inference – A forgotten part of cognitive fluency
It’s not the cleverest campaigns that convert the most. It’s the ones that feel effortless, are clear and emotive. Not effortless to make, but effortless to process. If someone has to work at understanding your message, you’ve already lost them. However, a lot of marketers don’t get this. We’re usually above average communicators. Marketers typically […]
Most Marketing Doesn’t Work (Because Most Humans Don’t)
Marketing is the science of human motivation. That’s it. That’s all we need to do. We’re trying to motivate people. To buy something. To sign up. To stop doing something. To start doing something else. To make a change. It doesn’t matter if it’s a new app, a personal trainer, or a compost bin. The […]
Hero social prompts
Are you accidentally telling the story of your business with you as the villain? Read the blog… Transformation stories A year ago I struggled with______. I thought it was impossible to _______, but here’s what I learned from the experience…. At the start of my journey I believed_____. I was completely wrong, and here’s […]
How to optimise your website’s SEO for AI search
Will AI search destroy your brand’s SEO efforts? How can you keep up with AI changes to SEO? I saw a headline today: ‘Chat GPT search will kill millions of brands!’ I thought to myself, could this be true? I’ve already started to see traffic from Chat GPT coming my way, and I know that […]
One blog is responsible for half your web traffic
How to tell if you have decent SEO? It’ll be the main driver of traffic on your website, or second after advertising if you’re doing that. In almost every instance, a client will have one blog that is the source of that majority of web traffic, even if the client has an active content strategy. […]