FMCG’s (Fast moving consumer goods) have everything thought of. They’ve got their brand story, their tone of voice, immaculate graphic design and brand. Except they’re missing one thing….. a human soul. When you have a lot of people working on one brand social media accounts, it becomes nobodies real responsibility. Say you’re in a creative […]

Getting started in social media marketing or marketing in general and need to learn how to use spreadsheets to create your own monthly marketing report? I’ve made one for you, complete with sample formulas, data, graphs and conditional formatting. It’s not perfect, but I’m pretty sure you’ll be able to play around with it and […]

Influencer marketing is a touchy subject and a lot of the press around influencers can be negative. Are they only after freebies? Will there be any point in paying them? Are they just obnoxious young people who need to get proper jobs? With the help of The Sheffield Hallam University psychology class, I researched how […]

There are some digital housekeeping activities that are so important to do and can make such a big difference to your web and social media presence and yet we never have time to do them because we’re too busy creating and publishing new content and running ads. I allocate Friday afternoons when I’m feeling a […]