Sorry, there are no magic tricks
I was doing a consultation project recently where the lady involved was assured by other marketing companies that if she changed her posting times, or used different hashtags or posted some Reels, her Instagram engagement would improve. This might be the kind of advice I’d give if a client had already gone ball to the […]
The one thing FMCG’s and big brands are missing in their social campaigns
FMCG’s (Fast moving consumer goods) have everything thought of. They’ve got their brand story, their tone of voice, immaculate graphic design and brand. Except they’re missing one thing….. a human soul. When you have a lot of people working on one brand social media accounts, it becomes nobodies real responsibility. Say you’re in a creative […]
Customer profiling workshop
I made a little workshop to go over customer profiling. It’s one of the first things we learn as baby marketers but I feel like most of the stuff I’ve learned to do involved assumptions and irrelevant details. When I found the www.strategyzer.com customer profiling series I was pumped! I’ve spoken a bit more about […]
Sample Marketing Report (with conditional formatting & formulas)
Getting started in social media marketing or marketing in general and need to learn how to use spreadsheets to create your own monthly marketing report? I’ve made one for you, complete with sample formulas, data, graphs and conditional formatting. It’s not perfect, but I’m pretty sure you’ll be able to play around with it and […]
How much money should I spend on Facebook ads?
2020 for me, was the year of the Facebook ad. I’ve had more enquiries about Facebook ads than I ever have in my entire career! Marketers and small business owners are definitely starting to see the value of Facebook ads and might even be feeling like they are missing the boat because they haven’t started […]
Separate your business from the worst before you compete with the best
How to instil confidence in your customer. My husband isn’t the biggest fan of my brand. He’s a designer and he likes things to have hidden meanings, be clever and most of all, cool. However, I know that I have less than a second to let people know what I do and that I am […]
How to work with businesses/brands as an influencer (written by a marketer who hires influencers)
Influencer marketing is a touchy subject and a lot of the press around influencers can be negative. Are they only after freebies? Will there be any point in paying them? Are they just obnoxious young people who need to get proper jobs? With the help of The Sheffield Hallam University psychology class, I researched how […]
Your Digital Marketing to-do list for friday afternoons
There are some digital housekeeping activities that are so important to do and can make such a big difference to your web and social media presence and yet we never have time to do them because we’re too busy creating and publishing new content and running ads. I allocate Friday afternoons when I’m feeling a […]
Why I remove followers
There’s nothing wrong with wanting loads of followers and that’s often why people hire me as a social media freelancer. But your existing followers can be counterproductive to that goal. There are a few different reasons I remove followers. So in this article, I’m going to explain; Why I remove followers. How I remove them. […]
Free Software that I use Daily as a Social Media Manager
As a social media and marketing freelancer, I use these free softwares pretty much daily!