Sample Marketing Report (with conditional formatting & formulas)
Getting started in social media marketing or marketing in general and need to learn how to use spreadsheets to create your own monthly marketing report? I’ve made one for you, complete with sample formulas, data, graphs and conditional formatting. It’s not perfect, but I’m pretty sure you’ll be able to play around with it and […]
Your Digital Marketing to-do list for friday afternoons
There are some digital housekeeping activities that are so important to do and can make such a big difference to your web and social media presence and yet we never have time to do them because we’re too busy creating and publishing new content and running ads. I allocate Friday afternoons when I’m feeling a […]
The Con – How Internet Con Artists are Abusing Marketing Techniques
Common ways marketing and sales persuasion techniques are used unethically, and how you can spot them.
How to Become a Freelance Social Media Manager
Want to become a freelance social media manager? I've been working as a social media freelancer for 5 years and I love it! Here's an extensive guide on everything I think you should know.
Persuasion Techniques in Marketing – Cognitive Bias D-H
Understanding cognitive biases can help you become a more persuasive and effective marketer. Here’s a guide of cognitive bias D-H.
Using the Senses in Your Call to Action
How can we use sensory language to improve the Call to Actions on our website?
What’s The Difference Between Marketing and PR?
Unsure whether you should hire a marketer or PR? There's a simple but little known difference between the two professions.
Lead Nurturing and Scoring Helps Sales & Marketing Work Seamlessly Together.
Sales and marketing teams should work seamlessly together through a good CRM with a proper lead scoring and nurturing system.
Understanding The Bandwagon Effect – Persuasion Techniques
What is the bandwagon effect and how can you use it to improve your social media?
Probably The Best Blog In The World
Big brands aren’t afraid to use big statements. I recently watched the Russel Brand Netflix special and he touched upon brand slogans and how utterly ridiculous they can be. He picked on Pepsi’s slogan, ‘unbelievably satisfying’ and remarked how hyperbolic that statement actually is. He asked Gilette (the best a man can get) whether they […]