Large Brands vs Small Brands: Marketing Wins and Fails
In the vast landscape of marketing, the strategies employed by brands of different sizes can vary significantly. While larger brands often allocate their resources strategically, f
Building a Social Media Community: Why Your Audience Isn’t Just a Number
When it comes to social media, we often hear people refer to their followers as their “audience.” But let’s be honest, referring to your social media community as
Brand tone of voice – Definition, consistency and integrity
I had an interesting Q+A session the other day. During which a lady asked me what was appropriate to post on social media, should we refrain from posting about social topics? ̶
Sorry, there are no magic tricks
I was doing a consultation project recently where the lady involved was assured by other marketing companies that if she changed her posting times, or used different hashtags or po
Sample Marketing Report (with conditional formatting & formulas)
Getting started in social media marketing or marketing in general and need to learn how to use spreadsheets to create your own monthly marketing report? I’ve made one for you
How to work with businesses/brands as an influencer (written by a marketer who hires influencers)
Influencer marketing is a touchy subject and a lot of the press around influencers can be negative. Are they only after freebies? Will there be any point in paying them? Are they j
Free Software that I use Daily as a Social Media Manager
As a social media and marketing freelancer, I use these free softwares pretty much daily!
FREE Trello Board for Content Creators
Oh hey. I made a free Trello board for people who research and write content. No sign ups, just go ahead and grab it.
Finally, a Social Media Posting Tool in Calendar Format
I’m always trialling and experimenting with social media posting tools. But last year, I decided that using schedulers was hurting my quality of work, as I just couldn’
