Hero social prompts
Are you accidentally telling the story of your business with you as the villain? Read the blog… Transformation stories A year ago I struggled with______. I thought it was impossible to _______, but here’s what I learned from the experience…. At the start of my journey I believed_____. I was completely wrong, and here’s […]
Is your businesses story telling portraying you as the hero? OR the villain?
No hero = no story Let me be direct: you can’t have a story without a hero. If there’s no hero, there’s no one to root for, no stakes, no reason for me to care. Without a hero, you’re just retelling a situation. But here’s the thing: heroes aren’t just defined by their existence. They’re […]
Large Brands vs Small Brands: Marketing Wins and Fails
In the vast landscape of marketing, the strategies employed by brands of different sizes can vary significantly. While larger brands often allocate their resources strategically, focusing on specific goals and leveraging influencer collaborations and press coverage around key, considered times. Smaller businesses tend to rely on consistent drum beat marketing. In this article, we’ll delve […]
Building a Social Media Community: Why Your Audience Isn’t Just a Number
When it comes to social media, we often hear people refer to their followers as their “audience.” But let’s be honest, referring to your social media community as an audience suggests that you are a showman or celebrity. In reality, people aren’t hanging on your every word. Even with a successful social media strategy, they […]
Brand tone of voice – Definition, consistency and integrity
I had an interesting Q+A session the other day. During which a lady asked me what was appropriate to post on social media, should we refrain from posting about social topics? “Well” I said “If it’s relevant to your brand then post it, if it’s not, then don’t.” “But I don’t want to be all […]
Sorry, there are no magic tricks
I was doing a consultation project recently where the lady involved was assured by other marketing companies that if she changed her posting times, or used different hashtags or posted some Reels, her Instagram engagement would improve. This might be the kind of advice I’d give if a client had already gone ball to the […]
Sample Marketing Report (with conditional formatting & formulas)
Getting started in social media marketing or marketing in general and need to learn how to use spreadsheets to create your own monthly marketing report? I’ve made one for you, complete with sample formulas, data, graphs and conditional formatting. It’s not perfect, but I’m pretty sure you’ll be able to play around with it and […]
How to work with businesses/brands as an influencer (written by a marketer who hires influencers)
Influencer marketing is a touchy subject and a lot of the press around influencers can be negative. Are they only after freebies? Will there be any point in paying them? Are they just obnoxious young people who need to get proper jobs? With the help of The Sheffield Hallam University psychology class, I researched how […]
Free Software that I use Daily as a Social Media Manager
As a social media and marketing freelancer, I use these free softwares pretty much daily!
FREE Trello Board for Content Creators
Oh hey. I made a free Trello board for people who research and write content. No sign ups, just go ahead and grab it.