The Future of Digital Marketing: How Artificial Intelligence is Changing the Game for Businesses and Brands
Image Source What was once an industry limited to banner ads and pop-ups, digital marketing has truly come a long way throughout the years. Today, businesses and brands have an array of tools and technologies at their disposal to connect with their target audiences. One of the most exciting innovations at the forefront of this […]
The most common mistake businesses make with their marketing.
I’ve consulted with over a hundred businesses and if you add in all the sales enquiries I’ve had on top – that’s a lot of marketing problems. I covered The #2 biggest mistake businesses make with their marketing (yup there are only 2 big mistakes). Trying marketing techniques constantly without strategy, consistency or persistence and […]
Reading List for Business Messaging, Marketing & Personal Brand. (My favourites as a Marketing Consultant)
Business books can be… sketchy. Often they’ll take 6 hours to say what could be said in a quick paragraph. But there’s some gold out there. I myself am a self-taught marketer and find books more valuable than any course. Once you become well-read in your field, you read differently – more critically and knowledgable, […]
The #2 biggest mistake businesses make with their marketing
I’ve worked with a lot of different businesses, and I’ve consulted with even more. There are two evil twin sisters that keep cropping up in each preliminary call that I have with a new client, and they always say: “Come and play with us Katie” And I’ll be honest, I used to go in and […]
How to be a happy freelancer
I’ve been a freelance digital marketer for around 8 years. At 27, I left my job as an agency marketing manager and took the plunge to become self-employed. I dived in head first, and I didn’t know what awaited me. Working in an agency, I had a good idea about the types of businesses out […]
Is marketing….evil?
I was scrolling through Facebook the other day when I saw some sponsored content by a widely-used website building company. The blog was about how to use persuasion science in your marketing techniques – aka ‘neuromarketing’ and pretty much everyone responded with “but that’s evil! Here’s a marketing strategy for you – if you have […]
‘Why aren’t my Facebook Ads converting?’
I’ve worked with so many businesses this year on their Facebook ads. Some have been wildly successful, some have been unable to produce a profitable campaign. Mostly, we get there in the end after a few months of testing and working things out. Businesses with successful social ad campaigns are happy as a lamb in […]
What’s the Vision?
Vision is a hugely under-discussed part of marketing. Business begins with vision, and it’s carried through into everything you do.As a marketer, it’s really difficult to work with companies who lack vision and it’s something that I look out for when I’m choosing a client to collaborate with. It tends to be present in businesses […]
Beyond business growth. What happens next?
All businesses, large and small, come to me to fix a very specific business problem: They need, or would like more customers. Whenever I’m consulting with a new client, I always find that the following question is the most telling about where they are on their business journey: ‘How many new customers do you want?’ […]
Brand tone of voice – Definition, consistency and integrity
I had an interesting Q+A session the other day. During which a lady asked me what was appropriate to post on social media, should we refrain from posting about social topics? “Well” I said “If it’s relevant to your brand then post it, if it’s not, then don’t.” “But I don’t want to be all […]