Google Loves Readable Content – Here’s How to Make Your Blogs More Readable
Regular blogging that’s useful, educational and entertaining for your reader is REALLY good for your search engine optimisation. But, Google doesn’t just like any blog. Google likes readable blogs. There are a few ways to make your blog more digestible, which may improve your search engine rankings. Here are a few, let’s get started: […]
The Future of Social Media
Social media is already changing fast. To understand where it’s going, we only need to look at the new trends. My stepson, who is just 15 is always on Tik Tok, Discord, YouTube or Snap Chat. He prefers to watch videos on YouTube than longer programmes on Netflix. Through YouTube, he can watch content that […]
Using the Senses in Your Call to Action
How can we use sensory language to improve the Call to Actions on our website?
We Love to Share, So Increasing Social Media Engagement is Easy as Pie.
Increasing your social media engagement is REALLY easy. Here's why.
Persuasion Techniques in Marketing – Cognitive Biases A-C
Understanding cognitive biases can help you become a more persuasive and effective marketer. Here's a guide of cognitive bias A-C.
What’s The Difference Between Marketing and PR?
Unsure whether you should hire a marketer or PR? There's a simple but little known difference between the two professions.
Compassion for Your Customer
Everyone has problems. Understanding your customers problems helps you put yourself in their shoes and create content that fulfils their deeper needs.
Lead Nurturing and Scoring Helps Sales & Marketing Work Seamlessly Together.
Sales and marketing teams should work seamlessly together through a good CRM with a proper lead scoring and nurturing system.
Understanding The Bandwagon Effect – Persuasion Techniques
What is the bandwagon effect and how can you use it to improve your social media?
How to Create a Compelling Argument in Your Content Using Pathos, Ethos and Logos.
Pathos, Lagos and Ethos can be used as foundations for persuasive content. Here's what that means and how you can use it.