I had an interesting Q+A session the other day. During which a lady asked me what was appropriate to post on social media, should we refrain from posting about social topics? “Well” I said “If it’s relevant to your brand then post it, if it’s not, then don’t.” “But I don’t want to be all […]

via GIPHY Being creative isn’t a magic skill that we’re born with. It’s not an inherent way of being. As I’ve been in a design and art education from the ages of 16-21, I know that all good designs come from what is essentially a five step process: Inspiration/exposure Brainstorming. Initial ideas. Editing. Developing ideas. […]

FMCG’s (Fast moving consumer goods) have everything thought of. They’ve got their brand story, their tone of voice, immaculate graphic design and brand. Except they’re missing one thing….. a human soul. When you have a lot of people working on one brand social media accounts, it becomes nobodies real responsibility. Say you’re in a creative […]