Persuasion Techniques in Marketing – Cognitive Biases A-C
Understanding cognitive biases can help you become a more persuasive and effective marketer. Here's a guide of cognitive bias A-C.
What’s The Difference Between Marketing and PR?
Unsure whether you should hire a marketer or PR? There's a simple but little known difference between the two professions.
Compassion for Your Customer
Everyone has problems. Understanding your customers problems helps you put yourself in their shoes and create content that fulfils their deeper needs.
Lead Nurturing and Scoring Helps Sales & Marketing Work Seamlessly Together.
Sales and marketing teams should work seamlessly together through a good CRM with a proper lead scoring and nurturing system.
Understanding The Bandwagon Effect – Persuasion Techniques
What is the bandwagon effect and how can you use it to improve your social media?
How to Create a Compelling Argument in Your Content Using Pathos, Ethos and Logos.
Pathos, Lagos and Ethos can be used as foundations for persuasive content. Here's what that means and how you can use it.
Probably The Best Blog In The World
Big brands aren’t afraid to use big statements. I recently watched the Russel Brand Netflix special and he touched upon brand slogans and how utterly ridiculous they can be. He picked on Pepsi’s slogan, ‘unbelievably satisfying’ and remarked how hyperbolic that statement actually is. He asked Gilette (the best a man can get) whether they […]
Finally, a Social Media Posting Tool in Calendar Format
I’m always trialling and experimenting with social media posting tools. But last year, I decided that using schedulers was hurting my quality of work, as I just couldn’t find a decent one. So many tools won’t let you post more than one image (yes really), and many of them require manual uploading of images, instead […]
Focus on Positivity in Your Content
Want people to respond well to your content? Use positive words and language and cut out negativity.
Micro Influencer Marketing – Is it Worth it?
Influencer marketing can work, but you need to be calculated and careful about it. Here are some things I've learned from my latest influencer campaign.